Digital Marketing & Data Strategy Consultant

Caterpillar Inc.; Irving (TX); On-site; USD 98,000 - 146,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

401(k) plan

HSA

FSAs

Career development

Bonus

Disability benefits

Life Insurance

Parental leave

Tuition reimbursement

Employee discounts

Job summary

Caterpillar Inc. in Irving, TX seeks a Digital Marketing Consultant within the Electric Power Division to develop, implement, and measure digital strategies that engage customers and strengthen the Caterpillar brand.

You will lead cross‑functional initiatives with dealers and internal teams, optimize web content for search visibility and track KPIs to drive measurable outcomes across channels. This role requires travel up to 5% and a 5-day in-office schedule.

Qualifications

• Customer-focused decision making guiding tailored solutions.
• Creative thinking to develop innovative digital campaigns.
• Excellent written and verbal communication across teams.
• Ability to build and maintain client/vendor relationships.
• Strong technical aptitude to solve digital marketing challenges.
• Deep knowledge of digital marketing channels and programs.

Responsibilities

• Lead management with dealers to move leads through the funnel.
• Execute digital tactics across channels aligning with priorities.
• Structure website content to improve SEO and AI-powered search.
• Update campaign and product pages for SEO and discoverability.
• Conduct regular SEO audits and analyze website performance.
• Own and update the Dealer platform.
• Create templates and checklists for internal teams to produce content.
• Collaborate with dealers, SMEs and digital teams to align priorities.
• Measure success with KPIs across digital and dealer lead progression.

Skills

Customer Focus

Creativity

Effective Communications

Relationship Management

Technical Excellence

Digital Marketing

Job description

Caterpillar Inc. in Irving, TX seeks a Digital Marketing Consultant within the Electric Power Division to develop, implement, and measure digital strategies that engage customers and strengthen the Caterpillar brand.

You will lead cross‑functional initiatives with dealers and internal teams, optimize web content for search visibility and track KPIs to drive measurable outcomes across channels. This role requires travel up to 5% and a 5-day in-office schedule.