Marketing Tech & Data Analyst: Drive Digital Growth

Caterpillar; Irving (TX); Sur place; USD 98 000 - 146 000; Plein temps

Avantages offerts par ce poste

Medical, dental, and vision benefits

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career Development

Incentive bonus

Tuition Reimbursement

Résumé du poste

Caterpillar Inc. is seeking a Program Manager, Enterprise Content Strategy in Irving, TX to lead marketing data and technology initiatives. You will partner with product, engineering, and analytics teams to translate business needs into actionable work items and measurable marketing outcomes.

The role emphasizes governance, data-driven decision making, and scalable marketing workflows. You will influence across teams and contribute to evolving marketing technology capabilities while supporting

Qualifications

• Experience as a business analyst supporting marketing data, digital capabilities, or marketing technology initiatives.
• Ability to translate business needs into requirements, process flows, user stories, and delivery-ready documentation.
• Knowledge of marketing technology ecosystems, customer data flows, integrations, and digital marketing operations.

Responsabilités

• Turn business requirements into actionable work items with product owners, engineering and architecture teams.
• Support marketing data and technology initiatives that improve digital capabilities and data use.
• Define and improve business processes, governance models, and workflows for faster delivery.
• Create business requirements, features, user stories, and documentation to enable design and delivery.
• Assist stakeholder communication to clarify priorities and scope.
• Collaborate with cross-functional teams to support implementation and adoption of solutions.
• Use data and insights to identify opportunities and shape recommendations.

Connaissances

Marketing data

Marketing technology

Cross-functional delivery

Data analysis

Google Analytics

Formation

Bachelor’s degree in business/marketing/analytics/information systems

Outils

Microsoft 365

Microsoft Project

Azure DevOps

Description du poste

Caterpillar Inc. is seeking a Program Manager, Enterprise Content Strategy in Irving, TX to lead marketing data and technology initiatives. You will partner with product, engineering, and analytics teams to translate business needs into actionable work items and measurable marketing outcomes.

The role emphasizes governance, data-driven decision making, and scalable marketing workflows. You will influence across teams and contribute to evolving marketing technology capabilities while supporting