Marketing Communications Consultant

Caterpillar Inc.; Irving (TX); On-site; USD 97,000 - 146,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) savings plans

Paid time off (vacation, holidays)

Tuition reimbursement

Employee discounts

Job summary

Caterpillar Inc. in Irving, TX, is seeking a Marketing Communications Consultant to support campaign execution and content development within the Electric Power Division. You will coordinate dealer meetings, manage social media, and supervise content days with internal teams and partners.

You will lead end-to-end promotional plans, track performance, and deliver insights to leadership while working in-office five days a week in a dynamic marketing environment.

Qualifications

• Knowledge of customer needs and satisfaction as primary considerations in decisions.
• Ability to articulate customer value and resolve issues.
• Strong collaboration with diverse teams to reach goals.
• Creative thinking for marketing campaigns and content development.
• Ability to manage relationships with clients, vendors, and peers.
• Familiarity with promotional and marketing communication channels.

Responsibilities

• Arrange, lead, and facilitate dealer marketing meetings across regions.
• Input to Electric Power social media strategy and provide performance insights to leadership.
• Create social media materials, briefs, and assets aligned with product priorities.
• Coordinate content days with internal teams, SMEs, dealers, and partners.
• Manage full content calendar and secure approvals across teams.
• Review blogs to ensure messaging alignment and end-to-end promotional plans.
• Set up webinar pages and manage internal approvals; facilitate emails and post-event reporting.
• Coordinate regional photography and video shoots with dealers to expand asset library.
• Organize experiential marketing tactics end-to-end with logistics and post-activation follow-through.
• Track performance using analytics and lead-generation tools, providing reporting and optimization suggestions.

Skills

Customer Focus

Effective Communications

Collaborating

Creativity

Relationship Management

Promotion & Marketing Communications

Communication Skills

Job description

Career Area

Marketing

Job Description

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About EPD

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world-class expertise and a proven ability to adapt to changing demands. We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

Job Summary

Caterpillar’s Electric Power Division has an open opportunity as a Marketing Communications Consultant. As a Marketing Communications Consultant, you will support execution of various marketing campaigns activities, including creative development.

What You Will Do

• Arrange, lead, and facilitate recurring dealer marketing meetings, ensuring alignment on priorities, messaging, and execution across all regions.
• Input to and deliver the Electric Power social media strategy, guide content direction for the team, manage social‑SEO tactics, and deliver clear performance reporting and insights to leadership.
• Create social media materials, briefs, and assets that support product priorities, campaigns, and dealer needs.
• Arrange and attend content days with internal teams, SMEs, dealers, and external partners to capture high‑value content.
• Own the full content calendar, ensuring proactive planning, timely delivery, and alignment with campaign timelines. Liaise with internal teams to secure content approvals.
• Lead the review of team blogs ensuring alignment to messaging, narrative clarity, and complete end‑to‑end promotional plans. Ensure all content reinforces customer‑back storytelling.
• Set up webinar pages and manage the full internal approval workflow. Facilitate promotional emails and oversee post‑event data processing to ensure accurate reporting and follow‑through.
• Partner with dealers to arrange regional photography and video shoots, expanding the EP media asset library and increasing the volume of regionally relevant content.
• Organize and run experiential marketing tactics end‑to‑end, coordinating planning, logistics, stakeholder alignment, on‑site delivery, and post‑activation follow‑through.
• Track performance using analytics, insights, and lead‑generation tools, providing clear reporting and optimization recommendations.

What You Will Have

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
• Communicates the importance of customer needs/expectations and commits to resolving them.
• Collaborating: Knowledge of collaborative techniques; ability to work with a variety of individuals and groups in a constructive and collaborative manner.
• Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
• Effective Communications: Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
• Relationship Management: Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
• romotion and Marketing Communications: Knowledge of different promotional and marketing communication techniques; ability to use different marketing channels and tools in combination to focus on how a business communicates a message to the market.

Additional Information

• This position is located in Irving, TX.
• Travel up to 20% is required.
• Domestic relocation assistance is not offered for this position.
• Visa sponsorship is not offered for this position.
• This position requires the candidate to work a 5-day-a-week schedule in the office.

Final Details

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website at www.Caterpillar.com/Careers

Summary Pay Range

£97,530.00 - $146,290.00

Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.

Benefits

Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.

• Medical, dental, and vision benefits*
• Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
• 401(k) savings plans*
• Health Savings Account (HSA)*
• Flexible Spending Accounts (FSAs)*
• Health Lifestyle Programs*
• Employee Assistance Program*
• Voluntary Benefits and Employee Discounts*
• Career Development*
• Incentive bonus*
• Disability benefits
• Life Insurance
• Parental leave
• Adoption benefits
• Tuition Reimbursement
• These benefits also apply to part-time employees

Posting Dates

October 7, 2026 - October 15, 2026

Any offer of employment is conditioned upon the successful completion of a drug screen.

Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.