Strategic Marketing Campaign Lead

Tyler Technologies, Inc.; Yarmouth (ME); On-site; USD 67,000 - 74,000; Full time

Job summary

Tyler Technologies, Inc. is seeking a Marketing Specialist to support the Appraisal & Tax vertical marketing team. You will assist with campaigns, events, content creation, and project management to raise awareness and generate leads.

The role requires strong writing, marketing tech proficiency, and the ability to manage multiple campaigns while collaborating with cross-functional teams. Location includes Yarmouth, ME and other US sites.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• At least 3 years of marketing experience.
• Experience with email, direct mail, collateral, video, web, and trade shows, advertising, and social media.
• Experience managing a variety of marketing projects and timelines.
• Strong writing skills and knowledge of AP style.
• Microsoft Office (Word, Excel, PowerPoint, Outlook).
• Understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• Positive attitude with a desire to go above and beyond expectations.
• Technology/software industry and public sector experience preferred.

Responsibilities

• Develop and implement innovative, multi-faceted marketing campaigns across channels (email, blogs, social, webinars, ads, etc.).
• Measure and optimize performance using campaign metrics and insights.
• Collaborate cross-functionally to develop audience-focused messaging and content.
• Write compelling content in Tyler voice and maintain messaging consistency.
• Manage projects to deliverables on time with efficient resources.
• Work independently on projects with some manager oversight; collaborate with team as needed.
• Stay current on industry trends, ideas, tools, and best practices.
• Use CoSchedule, Confluence, TyCAT, Marketo, Teams for planning and execution.

Skills

Project management

Copywriting

Marketing analytics

Email campaigns

Social media

Google Analytics

Power BI

Cross-functional

Education

Bachelor's degree

Tools

CoSchedule

Confluence

TyCAT

Marketo

Teams

Job description

Tyler Technologies, Inc. is seeking a Marketing Specialist to support the Appraisal & Tax vertical marketing team. You will assist with campaigns, events, content creation, and project management to raise awareness and generate leads.

The role requires strong writing, marketing tech proficiency, and the ability to manage multiple campaigns while collaborating with cross-functional teams. Location includes Yarmouth, ME and other US sites.