Marketing Specialist

Jobvite, Inc.; Moraine (OH); On-site; USD 67,000 - 74,000; Full time

Job summary

Jobvite, Inc. in Moraine, Ohio is seeking a Marketing Specialist to support the Appraisal & Tax vertical marketing team with campaigns, events, content, and project management.

The ideal candidate excels in project management, has strong copywriting skills, grasps marketing technology platforms, and can manage email, social media, and performance reporting using Google Analytics and Power BI.

Qualifications

• Bachelor’s degree in marketing or equivalent experience
• At least 3 years of marketing experience
• Experience with email, direct mail, collateral, video, web, and social media
• Strong writing skills and knowledge of AP style
• Proficient with Microsoft Office applications
• Familiarity with marketing technology platforms
• Experience coordinating multiple campaigns and projects

Responsibilities

• Develop and implement multi-faceted marketing campaigns (email, blogs, social, events, webinars, etc.)
• Measure and optimize performance using campaign metrics and insights
• Collaborate across teams to craft audience-focused messaging
• Write compelling content in the Tyler voice and maintain consistent messaging
• Manage projects to ensure timely deliverables and efficient use of resources
• Work independently with some oversight and collaborate with clients as needed
• Stay updated on industry marketing practices and tools
• Utilize CoSchedule, Confluence, TyCAT, Marketo, and Teams for workflow management

Skills

Project management

Copywriting

Marketing communications

Time management

Strong writing skills

AP style

Education

Bachelor’s degree in marketing or related field

Tools

CoSchedule

Confluence

TyCAT

Marketo

Teams

Google Analytics

Power BI

Job description

MarketingYarmouth,MaineMoraine,OhioPlano,Texas
Salary: USD 66585 - 74000 Annually

We’re seeking a Marketing Specialist to work cross-functionally, assisting the Appraisal & Tax vertical marketing team with a variety of projects, including campaign planning and execution, event coordination, content development, and project management. The ideal candidate is a strong project manager with excellent copywriting skills, a quick grasp of marketing technology platforms, and experience with email, social media, and performance reporting through tools like Google Analytics and Power BI.The role requires collaboration with others for project planning and the ability to work independently to execute multiple concurrent campaigns and projects. The Marketing Specialist will have a positive impact on the division by delivering campaigns that raise awareness, generate leads, and create loyalty among the division’s prospects and clients. The work of the Marketing Specialist will enhance the brand, position Tyler for consideration, and help close new business.

Responsibilities

• Develop and implement innovative, multi-faceted marketing campaigns, which may include email, podcast releases , blogs, print, social media, web content, webinars, infographics, advertising, videos, and in-person touchpoints with clients and prospects.
• Measure and optimize performance by analyzing campaign metrics, identifying trends, and applying insights to improve future marketing effectiveness.
• Collaborate cross-functionally with subject matter experts and stakeholders to develop relevant, audience-focused messaging and content.
• Become adept in the Tyler voice and writing style, to write effective, compelling content and ensuring that messaging is consistent and drives the key messages in an impactful way.
• Manage projects so assigned deliverables are completed on time and with efficient use of resources.
• Work independently on projects with some oversight from manager; engage collaboratively with team and clients as needed
• Stay abreast of industry and marketing best practices, trends, ideas, tools, and technology.
• Utilize department technology to manage workflow – CoSchedule and Confluence for all campaign planning, TyCAT for project management, Marketo for email campaigns, Teams for project collaboration, and others as needed.

Qualifications

• Bachelor’s degree in a related field or equivalent experience
• At least 3 years of marketing experience
• An understanding of marketing communications vehicles, including email, direct mail, collateral, video, web, and trade shows, advertising, and social media
• Experience effectively managing a variety of marketing projects and timelines.
• Strong writing skills and experience
• Knowledge of AP style
• Solid skills in Microsoft Office (Word, Excel, PowerPoint, Outlook)
• An understanding of graphic applications, image/media files, web media/interactive marketing, etc.
• A positive attitude with a desire to go above and beyond expectations.
• Technology/software industry and public sector experience preferred.