Strategic Marketing & Brand Director (Hybrid)

Border Bank Limited; Northdale (MN); Hybrid; USD 120,000 - 210,000; Full time

Benefits offered by this job

Paid Time Off & Paid Holidays

Health, Dental & Vision Insurance

401(k) with Employer Match

Education Assistance

Employee Assistance Program (EAP)

Wellness Dollars

Job summary

Border Bank Limited is seeking a Marketing & Communications Director to lead brand strategy, marketing operations, and revenue growth across all markets. The role reports to the CEO and partners with Market Presidents to drive performance-based campaigns and enhance customer engagement.

The successful candidate will build a data-driven, scalable marketing function, ensure regulatory compliance, and align initiatives with enterprise priorities to strengthen the Border Bank brand and reputation.

Qualifications

• Proven leadership experience at strategic level.
• Track record of developing measurable marketing strategies.
• Experience partnering with executive leadership and market presidents.
• Experience managing enterprise budgets and vendors.

Responsibilities

• Develop enterprise-wide marketing and communications strategy aligned with growth objectives.
• Partner with executive leadership on market growth opportunities and customer engagement.
• Translate business goals into actionable marketing plans with KPIs tied to revenue.
• Lead annual and multi-year marketing planning, budgeting, and performance tracking.
• Oversee branding, public relations, and reputation management across markets.
• Monitor messaging consistency and regulatory compliance across all campaigns.
• Lead a high-performing marketing and communications team.

Skills

Leadership

Strategic planning

Marketing analytics

Executive communication

Education

Bachelor's degree in marketing, communications, business

Tools

Marketing technology

Job description

Border Bank Limited is seeking a Marketing & Communications Director to lead brand strategy, marketing operations, and revenue growth across all markets. The role reports to the CEO and partners with Market Presidents to drive performance-based campaigns and enhance customer engagement.

The successful candidate will build a data-driven, scalable marketing function, ensure regulatory compliance, and align initiatives with enterprise priorities to strengthen the Border Bank brand and reputation.