Banking Marketing Director: Strategy & Brand Growth

WestStar Bank; El Paso (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

WestStar Bank seeks a Marketing Director to lead enterprise marketing, branding, and communications. You will translate strategic goals into measurable programs, oversee digital marketing, sponsorships, and client engagement, and ensure consistent brand positioning across products and markets.

You will partner with executive leadership to drive growth, manage budgets, and lead the Marketing Manager and team in delivering high-impact campaigns and market initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field is required.
• Master's degree or MBA preferred.
• 10+ years in progressive marketing roles, with leadership experience.

Responsibilities

• Develop and maintain enterprise marketing strategy and annual plan.
• Direct branding, communications, digital marketing, and sponsorships.
• Lead budget, governance, performance measurement, and vendor management.
• Collaborate with executives to align marketing with growth objectives.
• Oversee website, social media, email marketing, and campaigns.

Skills

Strategic leadership

Brand strategy

Digital marketing

Analytics & ROI

Executive communication

Budget management

Team leadership

Education

Bachelor’s degree

MBA preferred

Tools

Marketing automation

CRM

CMS & Analytics

Job description

WestStar Bank seeks a Marketing Director to lead enterprise marketing, branding, and communications. You will translate strategic goals into measurable programs, oversee digital marketing, sponsorships, and client engagement, and ensure consistent brand positioning across products and markets.

You will partner with executive leadership to drive growth, manage budgets, and lead the Marketing Manager and team in delivering high-impact campaigns and market initiatives.