Strategic Marketing Director: Growth & Brand Leadership

Automatic Data Processing, Inc.; El Paso (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

WestStar Bank is seeking a Marketing Director to provide strategic leadership across marketing, branding, communications, digital marketing, and client engagement. You will shape an enterprise-wide strategy aligned with growth, brand positioning, and community impact.

The role oversees governance, budget management, and resource allocation, while leading the Marketing Manager and specialists to execute integrated campaigns and measure performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or related field.
• Master's degree or MBA preferred.
• Minimum of ten years of progressive marketing experience in regulated industries.
• Minimum of five years in leadership, budget and strategic planning.

Responsibilities

• Develop, implement, and maintain the Bank's enterprise marketing strategy and annual marketing plan.
• Advise executive leadership on market trends, client behavior, and growth opportunities.
• Translate objectives into integrated marketing programs and measurable initiatives.
• Direct branding, communications, advertising, PR, digital marketing, sponsorships, events, and client engagement.
• Establish brand governance, messaging, visual identity, and quality-control processes.
• Lead strategies supporting growth, digital adoption, client acquisition, retention, and referrals.
• Partner with leaders to identify market opportunities and support with content/data for assets.
• Provide oversight of website content, social media, email marketing, digital ads, and marketing tech.
• Maintain governance over communications during disruptions and reputation-sensitive events.
• Prepare dashboards and executive reports measuring growth, engagement, and ROI.

Skills

Strategic marketing leadership

Brand development

Digital marketing

Marketing analytics

Budget management

Executive communication

Team leadership

Vendor management

Content strategy

Education

Bachelor’s degree in Marketing/Communications/Business

MBA preferred

Tools

Marketing automation

CRM

CMS

Analytics platforms

Job description

WestStar Bank is seeking a Marketing Director to provide strategic leadership across marketing, branding, communications, digital marketing, and client engagement. You will shape an enterprise-wide strategy aligned with growth, brand positioning, and community impact.

The role oversees governance, budget management, and resource allocation, while leading the Marketing Manager and specialists to execute integrated campaigns and measure performance.