Strategic Marketing & Communications Director

Border Bank Limited; Coon Rapids (MN); On-site; USD 130,000 - 170,000; Full time

Benefits offered by this job

Paid Time Off

Paid Holidays

Health Insurance

401(k) with Employer Match

Life Insurance & Long-Term Disability

Education Assistance

Job summary

Border Bank seeks a Marketing & Communications Director to align brand strategy with growth across markets. The role drives revenue through performance-based marketing, banker enablement, and customer engagement.

It requires building a scalable, data-driven function to support growth beyond $1B in assets, with brand consistency and measurable business impact. The role partners with CEO, Market Presidents, and leaders to execute integrated strategies, ensure regulatory compliance, and lead a team

Qualifications

• Bachelor's degree in marketing, communications, business, or a related field.
• Ten or more years of progressive marketing or communications experience with leadership responsibilities.
• Proven success developing and executing marketing strategies that drive measurable business results (revenue growth, customer acquisition, retention).
• Experience partnering with executive leadership, market Presidents, and cross-functional teams.
• Experience leading strategic planning and hands-on execution across multiple markets, business lines, or customer segments.
• Experience managing enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.
• Strong written, verbal, presentation, and executive communication skills.
• Banking or financial services experience is preferred.

Responsibilities

• Develop and lead an enterprise-wide marketing and communications strategy aligned with growth objectives.
• Partner with executive leadership on market growth opportunities and customer engagement strategies.
• Translate business goals into actionable marketing plans with KPIs tied to revenue, acquisition, retention, and brand equity.
• Lead annual and multi-year marketing planning, budgeting, and performance tracking.
• Oversee external communications, public relations, and reputation management efforts.
• Build and develop a high-performing marketing and communications team.
• Manage enterprise budgets, agencies, vendors, marketing technology, and integrated campaigns.

Skills

Leadership

Strategic planning

Executive communication

Cross-functional collaboration

Marketing analytics

Brand strategy

Revenue growth focus

Education

Bachelor's degree in marketing, communications, business, or related field

Job description

Border Bank seeks a Marketing & Communications Director to align brand strategy with growth across markets. The role drives revenue through performance-based marketing, banker enablement, and customer engagement.

It requires building a scalable, data-driven function to support growth beyond $1B in assets, with brand consistency and measurable business impact. The role partners with CEO, Market Presidents, and leaders to execute integrated strategies, ensure regulatory compliance, and lead a team