Strategic Marketing Analytics Leader

United States Digital Space LLC; United States; Remote; USD 170,000 - 230,000; Full time

Job summary

Remote is seeking a Principal, Marketing Analytics to own the long-term vision of our global marketing data ecosystem. As the highest-level individual contributor in Marketing Analytics, you will shape strategy, govern data frameworks, and partner with executives to drive growth.

You will lead attribution design, LTV modeling, budget forecasting, and cross‑functional data governance across HubSpot, Salesforce, and Snowflake, while mentoring senior analysts and advancing AI-driven automation.

Qualifications

• Distinct track record in marketing analytics or BI within high-growth B2B SaaS or enterprise environments.
• Ability to design and defend complex attribution frameworks and measurement systems.
• Strong communication skills with C-suite audiences.

Responsibilities

• Next-Gen Attribution & MMM: Architect unified view of performance marketing and organic TOFU streams.
• Predictive LTV & Budget Optimization: Build advanced LTV and churn models feeding ad platforms and bidding engines.
• Executive Planning & Capital Allocation: Partner with finance and marketing leaders on annual/quarterly plans.
• Brand & Organic Quantification: Establish standards for SoV, brand sentiment, and organic growth.
• Macro-Funnel Optimization: Analyze end-to-end B2B funnel to remove friction and identify opportunities.
• Data Strategy & Guardianship: Ensure a single source of truth across HubSpot, Salesforce, Snowflake.
• Leadership & Innovation: Mentor analysts; drive AI/automation adoption in the analytics stack.

Skills

Marketing analytics

Business intelligence

Data science

Executive storytelling

Tools

dbt

Snowflake

HubSpot

Salesforce

Sigma

Tableau

Looker

Job description

Remote is seeking a Principal, Marketing Analytics to own the long-term vision of our global marketing data ecosystem. As the highest-level individual contributor in Marketing Analytics, you will shape strategy, govern data frameworks, and partner with executives to drive growth.

You will lead attribution design, LTV modeling, budget forecasting, and cross‑functional data governance across HubSpot, Salesforce, and Snowflake, while mentoring senior analysts and advancing AI-driven automation.