Principal Marketing Analytics Architect — Remote, Equity

The Wrap; Chicago (IL); Hybrid; USD 99,000 - 185,000; Full time

Benefits offered by this job

Work from anywhere

Flexible PTO

Async, flexible hours

Parental leave 16 weeks

Home office budget & IT equipment

Stock options

Mental health support

Job summary

Remote is seeking a Principal, Marketing Analytics to shape our global data strategy and become the primary strategic partner to senior leadership. This role leads the long-term vision for our marketing data ecosystem and governs the analytics agenda across the executive team.

You will drive next-generation attribution, MMM, LTV, and budget optimization, while mentoring analysts and advancing AI-enabled analytics in a remote-first, async environment. Start date is ASAP.

Qualifications

• Distinguished track record in marketing analytics, business intelligence, or data science in high-growth B2B SaaS or enterprise environments.
• Mastery designing, scaling, and defending complex attribution frameworks (MTA, MMM) across non-linear journeys.
• Deep expertise quantifying brand health, SoV, and long-tail market expansion in global ecosystems.

Responsibilities

• Own and evolve the architectural vision for attribution, merging MTA and MMM for a unified view of performance and TOFU streams.
• Architect and maintain advanced LTV and predictive churn models and feed signals into ad platforms and bidding engines.
• Partner with finance and marketing leadership on planning and macroeconomic forecasting that guides global budget allocation.

Skills

Marketing analytics

Attribution design

Macro-funnel vision

Data stack

dbt

Snowflake

Sigma/Tableau/Looker

Executive communication

English fluency

Remote work

Tools

dbt

Snowflake

Sigma

Tableau

Looker

Job description

Remote is seeking a Principal, Marketing Analytics to shape our global data strategy and become the primary strategic partner to senior leadership. This role leads the long-term vision for our marketing data ecosystem and governs the analytics agenda across the executive team.

You will drive next-generation attribution, MMM, LTV, and budget optimization, while mentoring analysts and advancing AI-enabled analytics in a remote-first, async environment. Start date is ASAP.