Strategic Marketing Analytics Lead

Plymouth Rock Assurance; Port Reading (NJ); On-site; USD 90,000 - 137,000; Full time

Benefits offered by this job

Paid time off

Holidays and floating days

Health insurance from Day 1

401(k) matching

Professional development resources

Wellness & fitness program

Paid parental leave

Tuition reimbursement

Job summary

Plymouth Rock Assurance is seeking a Strategic Marketing Analyst to provide analytical and strategic support to the IA Channel Marketing Department. You will design and maintain reports, analyze complex issues, and deliver data-driven recommendations to improve agency performance and product competitiveness.

You will study quoting trends, assess agent incentives, and work with Product, Marketing, and IT to implement improvements.

Qualifications

• BA/BS degree in a technical discipline.
• Insurance experience in product management.
• Excellent project management and problem-solving skills, with confidence to take ownership of challenging business issues and make decisions with limited or incomplete data.
• Strong quantitative and analytical ability — skilled in linking multiple data sources, organizing data into a logical format, identifying results outside the norm, and drawing and articulating sound conclusions.
• Extensive SQL query experience; Microsoft Excel skill is a must. SAS (or related software) and regression analysis experience a plus.

Responsibilities

• Assist in KPI management oversight with strong project management discipline.
• Independently analyze quoting and selling trends across agents, develop hypotheses, and identify issues and opportunities.
• Analyze competitive agency compensation and link data sources to draw conclusions and present findings.
• Recommend and implement changes to agent incentive and business plans with data-driven decisions.
• Use AI and design tools to understand state and agent issues and present recommendations to upper management.
• Coordinate between Analytics and Field Marketing and support reviews and activity.

Skills

Quantitative analysis

Problem solving

Cross-functional collaboration

Education

BA/BS in technical discipline

Tools

SQL

Excel

SAS

Job description

Plymouth Rock Assurance is seeking a Strategic Marketing Analyst to provide analytical and strategic support to the IA Channel Marketing Department. You will design and maintain reports, analyze complex issues, and deliver data-driven recommendations to improve agency performance and product competitiveness.

You will study quoting trends, assess agent incentives, and work with Product, Marketing, and IT to implement improvements.