Senior Strategic Marketing Analyst

Plymouth Rock Assurance; Woodbridge Township (NJ); On-site; USD 90,000 - 137,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401(k) match

Professional development

Paid family leave

Tuition reimbursement

Job summary

Plymouth Rock Assurance seeks a Strategic Marketing Analyst to provide analytical and strategic support to the IA Channel Marketing Department. You will design, develop, and maintain reports, analyze complex issues, and deliver data-driven recommendations that improve agency performance and product competitiveness.

Responsibilities include KPI management, analyzing quoting trends, optimizing agent incentives, and collaborating with Analytics and Field Marketing to implement product enhancements

Qualifications

• BA/BS degree in a technical discipline.
• Insurance experience in product management.
• Excellent project management and problem-solving skills.
• Strong quantitative and analytical ability—linking multiple data sources and drawing sound conclusions.
• Extensive SQL query experience; Excel is a must; SAS and regression analysis a plus.

Responsibilities

• Assist in overall KPI management oversight with project discipline.
• Independently analyze quoting and selling trends across agents to identify issues and opportunities.
• Analyze agency compensation trends and link data sources to findings.
• Recommend and implement changes to agent incentive and business plans.
• Utilize AI and design tools to understand state and agent issues; present recommendations to upper management.
• Collaborate with Analytics and Field Marketing to coordinate activities and review documentation.
• Study vendor options and apply quantitative analysis to optimize questions, mappings, and defaults.
• Analyze vendor flow changes and propose Plymouth Rock responses for best outcomes.
• Develop and conduct testing to determine effective quote flows.
• Plan rollout for new rating/coverage changes across tools and data systems.
• Analyze new vendors and opportunities; seek innovative approaches to strategic issues.
• Monitor impacts of changes and troubleshoot data/report inconsistencies for leadership.

Skills

SQL

Excel

SAS

Regression analysis

Project management

Analytical ability

Education

BA/BS in a technical discipline

Job description

This position provides analytical and strategic support to the IA Channel Marketing Department, combining hands‑on marketing analytics with the rigor of a Product Management approach to problem solving. The Strategic Marketing Analyst designs, develops, and maintains reports, independently analyzes complex business issues, and delivers actionable, data‑driven recommendations that improve agency performance, product competitiveness, and overall business.

Key Responsibilities:

Marketing Agency Distribution & Field Operations Support:

• Assist in overall KPI management oversight, applying strong project management discipline to keep initiatives on track.
• Independently analyze quoting and selling trends within and between agents, developing hypotheses and applying structured problem‑solving to identify issues and opportunities.
• Consistently analyze the changing competitive landscape regarding agency compensation (including base commission, profit share, and new business incentives), linking multiple data sources to draw sound conclusions and articulate findings.
• Recommend and implement changes to agent incentive and business plans, taking ownership of complex, ambiguous business issues and making sound decisions even with limited or incomplete data.
• Utilize AI, design tools, and analyses to understand specific state and individual agent issues; troubleshoot inconsistencies and present recommendations for improvement to upper management.
• Serve as a liaison between Analytics and Field Marketing to address trends, recommendations review documentation and coordinating activities for both the Field Marketing Team and Analytics.
• Study comparative rater vendor options, including agent usage, and apply quantitative analysis to recommend optimal company questions, mappings, and defaults.
• Analyze vendor flow changes and constructively challenge current processes to recommend Plymouth Rock's response and obtain the best outcome.
• Develop and conduct testing, using a rigorous, hypothesis‑driven approach to determine the most effective quote flow.
• Recommend implementation strategy for new Plymouth Rock rating/coverage changes, managing projects of high complexity across available tools and data systems.
• Analyze new vendors and opportunities, independently seeking out new ideas and approaches to strategic business issues.
• Monitor impacts of change management versus expectations, troubleshooting inconsistencies within data/reports and presenting findings to upper management.
• Work with Product and other stakeholders to ensure product enhancements are implemented in the best way to present competitive positions

Education, Requirements & Skills:

• BA/BS degree in a technical discipline.
• Insurance experience in product management.
• Excellent project management and problem‑solving skills, with confidence to take ownership of challenging business issues and make decisions with limited or incomplete data.
• Strong quantitative and analytical ability — skilled in linking multiple data sources, organizing data into a logical format, identifying results outside the norm, and drawing and articulating sound conclusions.
• Extensive SQL query experience; Microsoft Excel skill is a must. SAS (or related software) and regression analysis experience a plus.
• Ability to work with counterparts across the organization at varying levels of technical expertise, including Marketing, Product, and IT personnel.
• Ability to communicate effectively and directly with both technical and non‑technical business partners, and to influence their views through the use of data.
• Ability to work independently and efficiently across a high volume of tasks, seeing issues through to resolution.

Salary Range:

The pay range for this position is $90,000 to $137,000 annually. Actual compensation will vary based on multiple factors, including employee knowledge and experience, role scope, business needs, geographical location, and internal equity.

• 4 weeks accrued paid time off, 8 paid national holidays per year, and 2 floating holidays
• Low cost and excellent coverage health insurance options that start on Day 1 (medical, dental, vision)
• Annual 401(k) Employer Contribution
• Resources to promote Professional Development (LinkedIn Learning and licensure assistance)
• Robust health and wellness program and fitness reimbursements
• Various Paid Family leave options including Paid Parental Leave
• Tuition Reimbursement

ABOUT THE COMPANY

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 2,000 people and is headquartered in Boston, Massachusetts.Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

Location(s)

581 Main Street, Woodbridge , New Jersey 07095 , United States

Plymouth Rock is committed to a policy ofnon-discrimination and equal opportunity for all qualified applicants andemployees without regard to race, color, religion, gender, sexual orientation,age, national origin, ancestry or disability.