Senior Marketing Data Analyst: Drive Campaign ROI & Growth

Plymouth Rock Assurance; Port Reading (NJ); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

PTO & holidays: 4 weeks PTO + 8 paid6

Health insurance starting Day 1

401(k) employer contribution

Onsite gym and wellness facilities

Professional development resources

Wellness program and reimbursements

Paid family leave

Tuition reimbursement

Job summary

Plymouth Rock Assurance seeks a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for direct-to-consumer auto insurance marketing programs. You will own analysis end-to-end—from pulling data, modeling, to building dashboards and reports, to presenting recommendations that shape media spend and campaign strategy.

You will design reporting, analyze funnel performance, and partner with channel owners to optimize marketing effectiveness, while mentoring junior

Qualifications

• Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or a related quantitative field.
• 3–5 years of experience in marketing analytics, digital analytics, or a similar data-focused role.
• Proficiency with SQL and at least one statistical tool (e.g., R, SAS, Python)
• Experience building dashboards and reports in Tableau or Power BI
• Experience with Website analytics and funnel metrics (Heap, GA4, Fullstory, VWO)
• Strong grasp of marketing & funnel metrics — CPA, LTV, attribution, funnel rates, bounce rates
• Experience leveraging AI-based analytics tools
• Strong communication skills to explain analytical findings to non-technical stakeholders
• Comfortable managing multiple projects independently
• Experience in personal auto insurance is a plus

Responsibilities

• Design, build, and maintain reporting and dashboards tracking customer engagement and campaign performance across channels.
• Provide analytics and actionable insights on the end-to-end Direct Sales funnel and optimize Customer Experience.
• Analyze campaign results and customer acquisition data to measure ROI and improve efficiency and conversion.
• Partner with marketing channel owners to define KPIs and translate questions into analyses.
• Support marketing mix and channel attribution modeling and test-and-learn evaluations.
• Monitor and QA data feeds and tracking tags for accuracy and completeness.
• Collaborate with Data Engineering/BI teams on data pipelines and self-service reporting.
• Present findings to marketing stakeholders and senior leadership.
• Mentor junior analysts on tools, techniques, and best practices.

Skills

Strong communication

Marketing analytics

Project management

Data storytelling

Education

Bachelor's degree in Marketing Analytics, Statistics, Mathematics, or related quantitative field

Tools

SQL

Python

R

SAS

Tableau

Power BI

GA4

Heap

Fullstory

VWO

Job description

Plymouth Rock Assurance seeks a Senior Marketing Data Analyst to turn campaign and customer data into actionable guidance for direct-to-consumer auto insurance marketing programs. You will own analysis end-to-end—from pulling data, modeling, to building dashboards and reports, to presenting recommendations that shape media spend and campaign strategy.

You will design reporting, analyze funnel performance, and partner with channel owners to optimize marketing effectiveness, while mentoring junior