Senior Marketing Analytics Analyst

Arkansas Children’s Hospital; Little Rock (AR); Hybrid; USD 60,000 - 90,000; Full time

Job summary

Arkansas Children’s Hospital is seeking a Marketing Data Analyst to translate data into actionable insights and support hospital-wide planning initiatives. The role requires strong SQL, analytics, and dashboard-building skills with experience in Power BI, Tableau, Excel, and Google Analytics.

The position offers a hybrid schedule (must reside in Arkansas) and collaboration with the Marketing/Communications Administration team to drive marketing performance and data-driven decisions.

Qualifications

• Requires high school diploma or GED with 2 years of relevant experience or 4 years of experience in lieu of diploma/GED.
• Bachelor's degree in a related field is recommended.
• Strong data cleaning, manipulation, and quality assessment skills.

Responsibilities

• Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.
• Develops and maintains relationships with department managers and leadership regarding planning and strategic direction.
• Conducts research and develops related business objectives; provides data for market analysis and planning.
• Designs databases and reports for decision support with leadership and departments.
• Performs competitive intelligence gathering and provides responsive reporting.

Skills

Data analysis

SQL

Power BI

Tableau

Excel

Marketing analytics

Communication

Dashboard reports

Education

High school diploma / GED

Bachelor's degree in related field

Tools

Power BI

Tableau

Google Analytics

Excel

SQL

Job description

ARKANSAS CHILDREN'S IS A TOBACCO FREE WORKPLACE. FLU VACCINES ARE REQUIRED. ARKANSAS CHILDREN'S IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, RELIGION, SEX, SEXUAL ORIENTATION, GENDER IDENTITY OR EXPRESSION, NATIONAL ORIGIN, AGE, DISABILITY, PROTECTED VETERAN STATUS OR ANY OTHER CHARACTERISTIC PROTECTED BY FEDERAL, STATE, OR LOCAL LAWS.

Work Shift: Day Shift Time Type: Full time Department: CC017790 Marketing/Communications Administration Summary: Monday to Friday, full-time — Hybrid (Must reside in Arkansas)

Additional Information

• Provides consultation, interpretation and analysis of data related to business development, service-line planning, public relations, marketing, program proposals and other initiatives as directed.


• Assumes responsibility for information management systems utilized in planning and strategic development activities.


• Is responsible for monitoring, understanding and communication in relationship to external environmental trends that may impact the organization.


• Responsible for hospital-wide planning and strategic development related activities.

The ideal candidate

• Is highly analytical and curious, with a passion for uncovering the “why” behind the data


• Has experience connecting and analyzing multiple internal and external data sources


• Has strong data cleaning, manipulation, validation, and quality assessment skills


• Has intermediate proficiency in SQL and statistical analysis


• Has experience building reports, dashboards, and data visualizations


• Is proficient with tools such as Excel, Power BI, Tableau, Google Analytics, or similar platforms


• Understands marketing analytics, campaign performance, ROI, attribution, and channel effectiveness


• Can translate complex data into clear, actionable insights and recommendations


• Has strong communication and presentation skills, particularly with non-technical stakeholders


• Is self-directed and proactive, with the ability to independently research, learn, solve problems, and connect insights to broader business and marketing objectives.

Required Education

High school diploma or GED or equivalent

Recommended Education

Bachelor's degree in a related field of study.

Required Work Experience

High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.

Description

1. Plans, coordinates, organizes, and manages projects related to hospital-wide planning and development activities.


2. Develops and maintains relationships with departmental and unit managers and leadership in regards to planning and strategic direction.


3. Conducts research and develops related business objectives. Provides data for use in market analysis and planning. Develops expressions of findings related to research.


4. Works with leadership and departments to design databases and reports for decision support.


5. Performs competitive intelligence gathering, analysis and provides responsive reporting.

Arkansas Children’s is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas.

Arkansas Children’s is driven by four core values—safety, teamwork, compassion and excellence which inform every action. Arkansas Children’s Hospital has received Magnet Status from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology.

For more than a century, Arkansas Children’s has met the unique needs of children. But we’re more than just a hospital treating sick kids—our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow.

Arkansas Children’s Little Rock campus includes a 336-bed hospital with the state’s only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children’s Northwest provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state.

“Arkansas Children’s is a place of hope and comfort for children and parents. When you are at children’s, you are part of an elite team united with a common goal of saving children and making their lives better.” Michael – Business Operations Manager

“Arkansas Children’s Hospital is a prestigious institution that cares for children.” Linda – Information Systems Analyst

“We are an organization of care, love, and hope while we champion children.” Angela – Parking and Fleet Coordinator

“Care, love, and hope for children!” Kathy – Administrative Assistant

“When I think of my time here at Arkansas Children’s Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!” Nick – Supply Assistant