Strategic Market Growth Lead

Tech Sales Jobs; Madison (WI); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Medical & dental

Disability & AD&D

401(k) with match

Paid time off & holidays

On-site fitness center

On-site day care

Company store

ERGs and volunteer programs

Job summary

Campbell's Market Development Lead in Madison is responsible for driving market growth by partnering with Independent Distributor Partners and retail outlets. The role builds relationships with IDPs, store leadership, and retailer decision makers, using disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Key duties include IDP engagement, route optimization, and delivering weekly sales plans to expand market share while coordinating with internal teams

Qualifications

• 3+ years of related sales or CPG experience.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Responsibilities

• Engage Independent Distributor Partners (IDPs) and drive market growth.
• Lead route consults and identify growth opportunities with IDPs.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Coordinate inventory and logistics needs, evaluate competition and shopper trends.

Skills

Sales experience

Communication

Leadership

Analytical skills

Problem solving

Technical skills

Education

Bachelor's degree

Tools

Microsoft Excel

PowerPoint

Job description

Campbell's Market Development Lead in Madison is responsible for driving market growth by partnering with Independent Distributor Partners and retail outlets. The role builds relationships with IDPs, store leadership, and retailer decision makers, using disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

Key duties include IDP engagement, route optimization, and delivering weekly sales plans to expand market share while coordinating with internal teams