Strategic Market Growth Lead: IDP & Retail Partnerships

Campbell Soup Company; Lorton (VA); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Health benefits

401(k) match

Paid time off

On-site daycare

Fitness center access

Company store

Community donations match

Employee ERGs

Job summary

Campbell Soup Company is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retail outlets. You will build relationships with IDPs, store leadership, and retailer decision makers, and use disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

You will lead IDP engagement, deliver sales plans, identify market opportunities, and support distribution, merchandising, promotions, and events.

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years with a Bachelor's degree.
• Strong written and verbal communication, influencing, leadership, and problem-solving skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours.
• Ability to stand, walk, sit, bend, lift up to 50 pounds, and drive regularly to stores/warehouses.

Responsibilities

• Engage IDPs to identify sales growth opportunities and resolve issues.
• Lead route consultations and plan with IDPs; support retailer relationships.
• Deliver weekly, periodic and quarterly sales plans and grow market share.
• Identify market opportunities and coordinate distribution, promotions, and events.
• Use data to identify retailer needs and communicate insights to partners.

Skills

Sales/CPG experience

Communication skills

Leadership

Problem-solving

Analytical skills

Travel readiness

Education

Bachelor's degree preferred

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Campbell Soup Company is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retail outlets. You will build relationships with IDPs, store leadership, and retailer decision makers, and use disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

You will lead IDP engagement, deliver sales plans, identify market opportunities, and support distribution, merchandising, promotions, and events.