Market Growth Lead: IDP & Retail Partnerships

The Campbell's Company; Charlotte (NC); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Health insurance

401(k) with immediate vesting

Paid time off and holidays

Wellness benefits

On-site fitness center (where offered)

Job summary

Campbell's is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retailers. You will build relationships, execute plans, and adapt to changing market conditions.

The role emphasizes data-driven decision-making and collaboration with cross-functional teams. You will engage IDPs, deliver sales plans, analyze opportunities, and support distribution, merchandising, and promotions.

Qualifications

• :- 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor’s degree.
• - Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• - Proficiency in Microsoft Excel and PowerPoint.
• - Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• - Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.

Responsibilities

• :- Build collaborative relationships with Independent Distributor Partners (IDPs) to support customer service and identify sales growth opportunities.
• - Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• - Lead route consults as IDPs request; conduct optional business meetings with IDPs to understand needs, support planning, and identify growth opportunities.
• - Deliver weekly, period, and quarterly sales plans and grow market share.
• - Identify market opportunities and share insights with IDPs.
• - Support retailer expectations by communicating, organizing, and planning targets for distribution, merchandising, promotions and key retailer events.
• - Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
• - Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
• - Build trust with store management and retail partners, support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• - Identify potential IDPs for open routes, visit key accounts to identify opportunities, and apply retailer-specific knowledge across channels.
• - Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
• - Demonstrate strong presentation, written, and verbal communication skills, along with proficiency in Microsoft Office and relevant internal sales systems.

Skills

Sales experience

CPG experience

Communication skills

Excel/PowerPoint proficiency

Travel ability

Education

Bachelor's degree

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Campbell's is seeking a Market Development Lead to drive growth by partnering with Independent Distributor Partners and retailers. You will build relationships, execute plans, and adapt to changing market conditions.

The role emphasizes data-driven decision-making and collaboration with cross-functional teams. You will engage IDPs, deliver sales plans, analyze opportunities, and support distribution, merchandising, and promotions.