Market Growth Lead, Retail & IDP Partnerships

Campbell Soup Company; Madison (WI); On-site; USD 67,000 - 92,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid time off

On-site fitness center

On-site day care

Company store

ERGs

Cares matching program

Job summary

Campbell Soup Company is seeking a Market Development Lead (MDL) to drive market growth by partnering with Independent Distributor Partners and key retailers. You will build strong relationships with IDPs, store leadership, and retailer decision makers, guiding planning and adapting to changes in technology, retail conditions, and consumer behavior.

The role focuses on IDP engagement, route optimization, and delivering sales plans while leveraging data to identify opportunities and communicate

Qualifications

• 3+ years of related sales or CPG experience, or 2+ years of relevant experience with a bachelor's degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.

Responsibilities

• Build collaborative relationships with Independent Distributor Partners (IDPs) and retailers to identify growth opportunities.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Support retailer expectations by planning targets for distribution, merchandising, promotions and events.

Skills

Communication

Leadership

Problem-solving

Analytical skills

Education

Bachelor's degree or higher

Tools

Microsoft Excel

Microsoft PowerPoint

Job description

Campbell Soup Company is seeking a Market Development Lead (MDL) to drive market growth by partnering with Independent Distributor Partners and key retailers. You will build strong relationships with IDPs, store leadership, and retailer decision makers, guiding planning and adapting to changes in technology, retail conditions, and consumer behavior.

The role focuses on IDP engagement, route optimization, and delivering sales plans while leveraging data to identify opportunities and communicate