Market Growth Lead: IDP & Retail Partnerships

The Campbell's Company; Riverside, Northern (CA, KY); Hybrid; USD 67,000 - 92,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

401(k) matching

Paid time off

Holiday pay

On-site daycare

Job summary

Campbell's is seeking a Market Development Lead to drive growth with independent distributor partners and retailers. You will build strong relationships with IDPs and store leadership, plan routes, and identify opportunities to expand market share.

The role requires travel locally, leadership and analytical skills, and proficiency in Excel and PowerPoint. Join a team focused on data-driven strategies, shopper insights, and collaborative problem solving.

Qualifications

• 3+ years of related sales or CPG experience or 2+ years with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.

Responsibilities

• Independent Distributor Partner (IDP) engagement: build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Retail development: deliver weekly, period, and quarterly sales plans and grow market share; identify market opportunities.
• Business fundamentals: use data to identify retailer needs and growth opportunities; communicate them clearly to IDPs and internal partners.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively; participate in training and special projects.

Skills

Sales experience

CPG knowledge

Communication

Leadership

Problem-solving

Analytical skills

Education

Bachelor's degree

Tools

Excel

PowerPoint

Job description

Campbell's is seeking a Market Development Lead to drive growth with independent distributor partners and retailers. You will build strong relationships with IDPs and store leadership, plan routes, and identify opportunities to expand market share.

The role requires travel locally, leadership and analytical skills, and proficiency in Excel and PowerPoint. Join a team focused on data-driven strategies, shopper insights, and collaborative problem solving.