Strategic Lead Generation Specialist

Vehicle Service Group, A Dover Company; Madison (IN); On-site; USD 52,000 - 75,000; Full time

Job summary

Vehicle Service Group, a Dover Company, is seeking a Lead Generation Specialist to research, identify, organize, track and report leads as they move through the sales cycle. You will capture prospects, qualify them and input them into CRM and automation tools to generate hot leads.

In this role you will work with Marketing to develop targeted campaigns, manage the pipeline to closure with distributors, and support events and digital outreach.

Qualifications

• Bachelor’s degree in Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused field.
• CRM experience preferably with Salesforce.
• Strong task management and planning capability.
• Exceptional writing and editing skills with an eye for detail.
• Comfortable working in a fast-paced, collaborative environment to build relationships with channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with urgency to complete tasks and accountability for timelines.
• Ability to build positive working relationships at all levels of the organization.

Responsibilities

• Prospect sales leads through relevant channels such as cold prospecting, database marketing, ABM and industry tools.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition.
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Skills

Exceptional writing and editing

Task management

Relationship building

Self-motivation

Communication

Organizational skills

SEO/SEM knowledge

Marketing Campaign Skills

Content Presentation Skills

Education

Bachelor’s Degree in Marketing or Communications

Tools

Salesforce CRM

Job description

Vehicle Service Group, a Dover Company, is seeking a Lead Generation Specialist to research, identify, organize, track and report leads as they move through the sales cycle. You will capture prospects, qualify them and input them into CRM and automation tools to generate hot leads.

In this role you will work with Marketing to develop targeted campaigns, manage the pipeline to closure with distributors, and support events and digital outreach.