Lead Generation Specialist

Vehicle Service Group, LLC; Madison (IN); On-site; USD 55,000 - 75,000; Full time

Job summary

Vehicle Service Group, LLC is seeking a Lead Generation Specialist to research, organize, track, and report leads as they move through the sales cycle. You will qualify prospects and input them into CRM and automation tools to generate hot leads.

You will work cross-functionally with marketing to develop targeted campaigns and manage leads through the pipeline to handoff and closure, supporting distributor partners and OEM marketing efforts.

Qualifications

• Bachelor’s Degree required; Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused role.
• CRM experience, preferably Salesforce.
• Strong writing and editing skills with attention to detail.

Responsibilities

• Prospect sales leads through channels such as cold prospecting, database marketing, ABM and industry tools.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in developing content for inbound lead channels.
• Collaborate with marketing to develop targeted Lead Gen campaigns to support sales.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to close leads and capture disposition.
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community lead generation program including events.
• Support other lead generation events and distributor/OEM marketing efforts.

Skills

Communication

Customer Prospecting

Content Presentation

Organizational Skills

Analytical Skills

Marketing Campaigns

SEO/SEM Knowledge

Education

Bachelor’s Degree

Tools

Salesforce

Job description

COMPANY OVERVIEW:

Dover’s Vehicle Service Group (VSG) is the global leader in vehicle service equipment. It is one of the founding companies of Dover Corporation, an eight billion dollar diversified global manufacturer. VSG consists of fifteen leading vehicle lifting (Rotary, Forward, Blitz, Ravaglioli etc.), collision repair (Chief), wheel services, diagnostics (Butler, Rotary, Chief and Ravaglioli) and tier-one automotive brands (Warn Automotive) with operations worldwide, including regional business operation centers and large manufacturing facilities in the U.S., Europe and Asia.

SUMMARY:

The Lead Generation Specialist, researches, identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads.

PRIMARY JOB FUNCTIONS

• Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

SECONDARY JOB FUNCTIONS

• Support other targeted lead generation events such as national trade shows and regional “road show” events.
• Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

OVERALL QUALIFICATIONS – Skills and Experience

Bachelor’s Degree. Marketing or Communications preferred. 3+ years’ experience in a customer focused field. CRM experience preferably with Sales Force Strong task management and planning capability Exceptional writing and editing skills, with an eye for detail. Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders. Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines. Ability to build positive working relationships at all levels of the organization.

Desired Skillset:

• Communication
• Customer Prospecting
• Content Presentation Skills
• Organizational Skills
• Analytical Skills
• Marketing Campaign Skills
• Knowledge of SEO/SEM

KEY DOVER COMPETENCIES:

Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.

Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner.

Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals’ capabilities, creating results beyond just the sum of the parts.

Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.

This position is eligible to earn a discretionary bonus based on performance metrics and other criteria outlined in our applicable bonus plan. We consider several job-related, non-discriminatory factors when determining the pay rate for a position, including, but not limited to, the position’s responsibilities, a candidate’s work experience, a candidate’s education/training, the position’s location, and the key skills needed for the position. Pay is one of the Total Rewards that we provide to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other factors prohibited by law.

We Are Dover Dover is a diversified global manufacturer and solutions provider. We deliver innovative equipment and components, consumable supplies, aftermarket parts, software and digital solutions, and support services through five operating segments: Engineered Products, Clean Energy & Fueling, Imaging & Identification, Pumps & Process Solutions and Climate & Sustainability Technologies. Dover combines global scale with operational agility to lead the markets we serve. Recognized for our entrepreneurial approach, our team takes an ownership mindset, collaborating with customers to redefine what's possible. Please be aware of internet job posting fraud as you apply for jobs.