Lead Generation Specialist

Vehicle Service Group, A Dover Company; Madison (IN); On-site; USD 52,000 - 75,000; Full time

Job summary

Vehicle Service Group, a Dover Company, is seeking a Lead Generation Specialist to research, identify, organize, track and report leads as they move through the sales cycle. You will capture prospects, qualify them and input them into CRM and automation tools to generate hot leads.

In this role you will work with Marketing to develop targeted campaigns, manage the pipeline to closure with distributors, and support events and digital outreach.

Qualifications

• Bachelor’s degree in Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused field.
• CRM experience preferably with Salesforce.
• Strong task management and planning capability.
• Exceptional writing and editing skills with an eye for detail.
• Comfortable working in a fast-paced, collaborative environment to build relationships with channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with urgency to complete tasks and accountability for timelines.
• Ability to build positive working relationships at all levels of the organization.

Responsibilities

• Prospect sales leads through relevant channels such as cold prospecting, database marketing, ABM and industry tools.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition.
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Skills

Exceptional writing and editing

Task management

Relationship building

Self-motivation

Communication

Organizational skills

SEO/SEM knowledge

Marketing Campaign Skills

Content Presentation Skills

Education

Bachelor’s Degree in Marketing or Communications

Tools

Salesforce CRM

Job description

SUMMARY:

The Lead Generation Specialist, researches, identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads.

Primary JOB FUNCTIONS INCLUDE

• Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Secondary JOB FUNCTIONS INCLUDE

• Support other targeted lead generation events such as national trade shows and regional “road show” events.
• Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

OVERALL QUALIFICATIONS – Skills And Experience

• Bachelor’s Degree. Marketing or Communications preferred.
• 3+ years’ experience in a customer focused field.
• CRM experience preferably with Sales Force
• Strong task management and planning capability
• Exceptional writing and editing skills, with an eye for detail.
• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
• Ability to build positive working relationships at all levels of the organization.

Desired Skillset

• Communication
• Customer Prospecting
• Content Presentation Skills
• Organizational Skills
• Analytical Skills
• Marketing Campaign Skills
• Knowledge of SEO/SEM

Key Dover Competencies

• Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.
• Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner.
• Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals’ capabilities, creating results beyond just the sum of the parts.
• Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.