Lead Generation Specialist

Dover Corp; Madison (IN); On-site; USD 50,000 - 75,000; Full time

Job summary

Dover Corp is seeking a Lead Generation Specialist to identify, qualify and input leads into CRM, driving campaigns across channels and supporting sales cycles.

You will collaborate with marketing and sales, manage leads through the pipeline, and help organize events to generate hot prospects. A results-driven, collaborative, and detail-oriented professional will thrive in this role.

Qualifications

• Bachelor's Degree in Marketing or Communications preferred.
• 3+ years' experience in a customer-focused field.
• CRM experience, preferably Salesforce.
• Strong writing and editing skills, with attention to detail.
• Ability to build positive working relationships across levels of the organization.

Responsibilities

• Prospect sales leads through channels such as cold prospecting, database marketing, ABM and industry tools.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in developing content for inbound lead channels.
• Collaborate with marketing to develop targeted Lead Gen campaigns.
• Manage leads in the pipeline to the point of handoff.
• Coordinate with Sales Leaders and Distributor Partners to drive leads to closure.
• Oversee the Heavy Duty AEC lead gen program including events and campaigns.
• Support targeted lead gen events like trade shows and road shows.
• Assist Partner Marketing with Distributor and OEM marketing efforts.

Skills

CRM experience

Salesforce

Lead generation

Content writing/editing

Relationship building

Organizational skills

Project management

Analytical skills

Education

Bachelor's Degree in Marketing or Communications

Tools

Construct Connect

Dodge Report

Job description

SUMMARY: The Lead Generation Specialist, researches,identifies, organizes, tracks and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign driven methods, qualifies them and manages and inputs them into CRM and other automation tools to generate hot leads.

Primary JOB FUNCTIONS INCLUDE:

• Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.

Secondary JOB FUNCTIONS INCLUDE:

• Support other targeted lead generation events such as national trade shows and regional "road show" events.
• Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

OVERALL QUALIFICATIONS - Skills and Experience

• Bachelor's Degree. Marketing or Communications preferred.
• 3+ years' experience in a customer focused field.
• CRM experience preferably with Sales Force
• Strong task management and planning capability
• Exceptional writing and editing skills, with an eye for detail.
• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
• Ability to build positive working relationships at all levels of the organization.

Desired Skillset:

• Communication
• Customer Prospecting
• Content Presentation Skills
• Organizational Skills
• Analytical Skills
• Marketing Campaign Skills
• Knowledge of SEO/SEM

KEY DOVER COMPETENCIES:

• Builds and Manages Collaborative Relationships: Establishes and nurtures numerous relationships within VSG, Dover and, most importantly, our channel partners. Takes action to partner with the communities in which we operate and to be an appropriate corporate citizen.
• Change Leadership: Aligns an organization and its people to drive for improvement and adopt new, challenging directions. Energizes a whole organization to want to change in the same direction. Influences others in a mature and empowering manner.
• Motivates and Inspires: Creates an environment that stimulates others to follow. Builds teams that fully use individuals' capabilities, creating results beyond just the sum of the parts.
• Self-Awareness and Personal Development: Role models a personal leadership style that includes self-awareness; accepts feedback, understands and maximizes strengths while working to overcome weaknesses.