Growth-Driven Lead Gen Specialist

Dover Corporation; Madison (IN); On-site; USD 55,000 - 85,000; Full time

Job summary

Dover Corporation's Vehicle Service Group (VSG) is seeking a Lead Generation Specialist to research, identify, organize and track leads as they move through the sales cycle. This role inputs prospects into CRM and other automation tools to generate hot leads.

The ideal candidate has a Bachelor's degree, 3+ years in a customer-focused field, CRM experience (Salesforce), strong writing and editing skills, and the ability to collaborate across marketing, sales, and distributor partners to drive

Qualifications

• Bachelor’s Degree in Marketing or Communications.
• 3+ years’ experience in a customer focused field.
• CRM experience preferably with Salesforce.
• Strong task management and planning capability.
• Exceptional writing and editing skills, with an eye for detail.
• Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
• Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
• Ability to build positive working relationships at all levels of the organization.

Responsibilities

• Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
• Qualify incoming leads to determine placement in the marketing funnel.
• Assist in the development of content for inbound lead channels.
• Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
• Manage leads in the pipeline to the point of channel handoff.
• Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition
• Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.
• Support other targeted lead generation events such as national trade shows and regional “road show” events.
• Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.

Skills

Communication

Prospecting

Content presentation

Organizational skills

Analytical skills

Marketing campaign skills

SEO/SEM knowledge

Education

Bachelor’s Degree in Marketing or Communications

Tools

Salesforce CRM

Construct Connect

Dodge Report

Job description

Dover Corporation's Vehicle Service Group (VSG) is seeking a Lead Generation Specialist to research, identify, organize and track leads as they move through the sales cycle. This role inputs prospects into CRM and other automation tools to generate hot leads.

The ideal candidate has a Bachelor's degree, 3+ years in a customer-focused field, CRM experience (Salesforce), strong writing and editing skills, and the ability to collaborate across marketing, sales, and distributor partners to drive