Lead Generation Specialist: Drive B2B Campaigns & Pipeline

Vehicle Service Group; Madison, Northern (IN, KY); Hybrid; USD 45,000 - 75,000; Full time

Benefits offered by this job

Discretionary bonus

Job summary

Vehicle Service Group in Madison, IN seeks a Lead Generation Specialist to research, identify, organize and track leads through the sales cycle. You will capture prospects via campaigns, qualify them, and input them into CRM systems to generate hot leads.

You’ll work with marketing to develop targeted campaigns and support distributors toward deal closures. Requires a Bachelor’s degree, 3+ years of customer-facing experience, and Salesforce CRM proficiency.

Qualifications

• Bachelor’s Degree in Marketing or Communications preferred.
• 3+ years’ experience in a customer-focused field.
• CRM experience, preferably with Salesforce.
• Strong task management and ability to meet deadlines.

Responsibilities

• Prospect sales leads through relevant channels (cold prospecting, ABM, industry tools).
• Qualify incoming leads to determine funnel placement.
• Assist in creating content for inbound lead channels.
• Develop targeted Lead Gen campaigns with the marketing group.
• Manage leads in the pipeline to channel handoff.
• Collaborate with Sales Leaders and Distributor Partners to close leads.
• Oversee Heavy Duty AEC lead generation events and campaigns.

Skills

Communication

Customer Prospecting

Content Presentation

Organizational Skills

Analytical Skills

Marketing Campaigns

SEO/SEM

CRM Management

Lead Qualification

Education

Bachelor’s Degree

Tools

Salesforce

Job description

Vehicle Service Group in Madison, IN seeks a Lead Generation Specialist to research, identify, organize and track leads through the sales cycle. You will capture prospects via campaigns, qualify them, and input them into CRM systems to generate hot leads.

You’ll work with marketing to develop targeted campaigns and support distributors toward deal closures. Requires a Bachelor’s degree, 3+ years of customer-facing experience, and Salesforce CRM proficiency.