Strategic Key Account Growth Manager

Sigma; Ukiah (CA); Presencial; USD 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401(k)

Dental insurance

Employee assistance program

Health insurance

Paid time off

Vision insurance

Descripción de la vacante

Sigma Foods seeks a dynamic sales leader to drive new business across California's regional mainstream grocery and specialty channels. You will execute strategic outreach, build partnerships, and manage terms from initial contact through contract and first shipment.

You will analyze demographics, store formats, and category dynamics to expand assortment, velocity, and distribution, while leading field teams and coordinating with brokers to accelerate activation.

Formación

• Four years of CPG food sales experience with a focus on new business development within regional mainstream grocery and specialty retail.
• Proven ability to identify new business opportunities and assess product-market fit.
• Strong negotiation and relationship-building skills.
• Experience building or managing field teams, demo programs, or outsourced merchandising agencies.

Responsabilidades

• Execute against a defined whitespace map prioritizing underrepresented accounts within the regional mainstream grocery and specialty chain landscape.
• Identify new business opportunities and assess product-market fit for target accounts by evaluating shopper demographics, store format, category dynamics, and competitive landscape.
• Negotiate trading terms, promotional commitments, and distribution agreements with new retail partners.
• Build and manage a structured pipeline from initial outreach through sell-in, contract execution, first shipment, and scale-up.
• Manage the post-launch incubation period by driving velocity, expanding assortment and distribution, and establishing promotional cadence.
• Refine go-to-market strategies based on sales data, shopper feedback, and market performance.
• Develop store-level execution playbooks covering shelf standards, display priorities, and sampling protocols.
• Monitor competitive activity and shelf conditions to identify threats and opportunities.
• Build, train, and manage store-level field teams responsible for merchandising, sampling, and in-store sales activity.
• Build and maintain relationships with regional buying teams, category managers, and store-level decision makers.
• Partner with broker and distributor networks to accelerate new account activation.
• Maintain pipeline, account tracking, and territory performance reporting.
• Track field team performance using store-level data and retail audits.
• Contribute to quarterly business planning, forecasting, trade investment alignment, and new account revenue projections.

Conocimientos

Negotiation

Relationship building

Pipeline management

Market analysis

Communication

Team leadership

Independent work

Sales forecasting

Educación

Bachelor's degree in Business, Marketing, Sales, or related field

Bilingual a plus

Herramientas

CRM systems

MS Excel

Salesforce

Descripción del empleo

Sigma Foods seeks a dynamic sales leader to drive new business across California's regional mainstream grocery and specialty channels. You will execute strategic outreach, build partnerships, and manage terms from initial contact through contract and first shipment.

You will analyze demographics, store formats, and category dynamics to expand assortment, velocity, and distribution, while leading field teams and coordinating with brokers to accelerate activation.