Strategic Intelligence Manager - AI-Driven Insights

Publicis Groupe; Chicago (IL); On-site; USD 89,000 - 127,000; Full time

Job summary

Publicis Groupe’s Digitas unit is seeking a Manager, Strategic Intelligence to translate data and consumer insights into compelling stories and strategic recommendations. You’ll drive research across AI-enhanced methods, collaborate with Strategy, Data & Analysis, Media and Creative teams, and help shape client guidance with actionable insights.

The role emphasizes connecting data, culture, and consumer behavior, with a focus on emerging AI capabilities and innovative research practices within a

Qualifications

• 5–7 years of experience in strategic intelligence, consumer insights, market research, analytics, strategy or a related field.
• Experience designing, executing and analyzing primary research, including quantitative surveys and qualitative research.
• Strong analytical and critical thinking skills; interpret statistical data and identify underlying drivers.
• Familiarity with secondary research tools and platforms, including MRI.
• Experience with social listening, competitive intelligence, and consumer trend analysis.
• Interest in generative AI tools and emerging technologies; understanding of AI-powered workflows.

Responsibilities

• Work with senior Strategic Intelligence leadership and cross-functional partners to uncover insights and identify opportunities.
• Translate data and research into meaningful narratives and strategic recommendations.
• Develop and manage AI-powered research tools and workflows; contribute to AI context library development.
• Lead multi-project research efforts, balancing timelines and deliverables while ensuring quality.
• Collaborate across Strategy, Data & Analysis, Media and Creative teams to integrate research into client work.
• Contribute to agency thought leadership and consumer trend reports.

Skills

Analytical thinking

Research design

Narrative storytelling

Cross-functional collaboration

Project management

AI & emerging tech awareness

Effective communication

Synthesis of data and insights

Education

Four-year college degree

Advanced degree in research/analytics/social sciences

Tools

MRI

Job description

Publicis Groupe’s Digitas unit is seeking a Manager, Strategic Intelligence to translate data and consumer insights into compelling stories and strategic recommendations. You’ll drive research across AI-enhanced methods, collaborate with Strategy, Data & Analysis, Media and Creative teams, and help shape client guidance with actionable insights.

The role emphasizes connecting data, culture, and consumer behavior, with a focus on emerging AI capabilities and innovative research practices within a