Manager, Strategic Intelligence

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 89,000 - 127,000; Full time

Job summary

Publicis Groupe’s Digitas unit is seeking a Manager, Strategic Intelligence to translate data and consumer insights into compelling stories and strategic recommendations. You’ll drive research across AI-enhanced methods, collaborate with Strategy, Data & Analysis, Media and Creative teams, and help shape client guidance with actionable insights.

The role emphasizes connecting data, culture, and consumer behavior, with a focus on emerging AI capabilities and innovative research practices within a

Qualifications

• 5–7 years of experience in strategic intelligence, consumer insights, market research, analytics, strategy or a related field.
• Experience designing, executing and analyzing primary research, including quantitative surveys and qualitative research.
• Strong analytical and critical thinking skills; interpret statistical data and identify underlying drivers.
• Familiarity with secondary research tools and platforms, including MRI.
• Experience with social listening, competitive intelligence, and consumer trend analysis.
• Interest in generative AI tools and emerging technologies; understanding of AI-powered workflows.

Responsibilities

• Work with senior Strategic Intelligence leadership and cross-functional partners to uncover insights and identify opportunities.
• Translate data and research into meaningful narratives and strategic recommendations.
• Develop and manage AI-powered research tools and workflows; contribute to AI context library development.
• Lead multi-project research efforts, balancing timelines and deliverables while ensuring quality.
• Collaborate across Strategy, Data & Analysis, Media and Creative teams to integrate research into client work.
• Contribute to agency thought leadership and consumer trend reports.

Skills

Analytical thinking

Research design

Narrative storytelling

Cross-functional collaboration

Project management

AI & emerging tech awareness

Effective communication

Synthesis of data and insights

Education

Four-year college degree

Advanced degree in research/analytics/social sciences

Tools

MRI

Job description

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, along with our Strategic Intelligence team. Driven by curiosity and a desire to challenge the status quo, we study consumer culture and behavior to uncover meaningful insights that inform strategies and solutions for our clients.

The Strategic Intelligence team sits at the intersection of strategy, research and data, going beyond the numbers to understand the why behind consumer behaviors, cultural shifts and market trends. We combine quantitative and qualitative research, competitive intelligence, social listening and emerging technologies to uncover actionable insights that help our clients make smarter business and marketing decisions.

We’re looking for an insightful, curious and analytically minded Manager, Strategic Intelligence to help drive research, intelligence and innovation across key client businesses and agency initiatives. This individual will play an important role in translating data and research into meaningful narratives, while helping evolve how we leverage AI and emerging research technologies to deliver smarter, faster and more impactful insights.

This is an opportunity for someone who enjoys connecting the dots between data, culture and consumer behavior, has a passion for emerging AI capabilities, and can turn complex information into compelling stories and strategic recommendations.

Responsibilities

As Manager, Strategic Intelligence, you’ll work closely with senior Strategic Intelligence leadership and cross-functional partners across Strategy and Data & Analysis to uncover insights, identify opportunities and bring a deeper understanding of consumers, culture and categories to our work.

Day-to-day, your role includes:

• Research & Insights: Examine quantitative and qualitative research, consumer data and industry trends to identify gaps in learning, uncover patterns and understand the underlying factors driving consumer attitudes and behaviors.


• Primary Research: Support the design and execution of primary research initiatives, including survey development, questionnaire design, qualitative research, research methodologies, data analysis and interpretation.


• Secondary Research & Intelligence: Leverage secondary research tools and resources to uncover consumer, cultural, competitive and category insights. Help build and maintain a comprehensive understanding of relevant research tools, data sources and intelligence platforms, including MRI.


• AI & Emerging Technology: Play an active role in advancing the agency’s use of AI for research and intelligence. Help develop, test and optimize AI‑powered agents that support research, consumer trend analysis, insight development and client needs.


• AI Context Library Development: Contribute to the development and ongoing management of an AI‑powered context and category library, organizing relevant consumer, cultural, competitive and industry intelligence to improve the quality, accuracy and usefulness of AI‑generated insights.


• Research Tools & Resources: Help manage and maximize the use of research tools, platforms and resources across the agency. Identify opportunities to improve workflows, increase efficiencies and expand how teams access and apply intelligence.


• Strategic Storytelling: Translate research findings, statistical analyses and consumer insights into clear, compelling narratives and presentations that explain not just what is happening, but why it matters and what brands should do next.


• Trend & Cultural Analysis: Identify emerging consumer behaviors, cultural shifts and marketplace trends, developing points of view around what’s next and the implications for our clients and their businesses.


• Cross‑Functional Collaboration: Partner with Strategy, Data & Analysis, Media, Creative and other agency teams to bring research and intelligence into core client projects, strategic planning initiatives and new business opportunities.


• Project Management & Execution: Manage multiple research and intelligence projects, balancing timelines and competing priorities while ensuring accuracy, quality and completeness of deliverables.


• Team & Agency Collaboration: Work across agency teams and external research partners to identify the right tools, resources and expertise needed to address business questions and deliver meaningful insights.


• Thought Leadership: Contribute to consumer trend reports, research initiatives and agency thought leadership, helping identify opportunities to bring new perspectives and innovative thinking to our clients and the broader agency.

Qualifications

We’re looking for strong, impactful work experience, which typically includes:

• 5–7 years of experience in strategic intelligence, consumer insights, market research, analytics, strategy or a related field, ideally within an advertising agency, research organization, management consulting firm or similar environment.


• Experience designing, executing and analyzing primary research, including quantitative surveys and qualitative research methodologies.


• Strong analytical and critical thinking skills, with the ability to interpret statistical data, identify meaningful patterns and uncover the underlying drivers behind consumer behavior and market trends.


• Familiarity with secondary research tools and platforms, including MRI, GWI or similar consumer intelligence and research resources.


• Experience with social listening, competitive intelligence, category research and consumer trend analysis.


• Demonstrated interest and experience working with generative AI tools and emerging technologies, with an understanding of how AI can be applied to research, analysis and insight development.


• Familiarity with prompt engineering, AI agents and the development or optimization of AI‑powered workflows is a plus.


• Ability to synthesize information from multiple sources and translate complex findings into compelling stories, presentations and actionable recommendations.


• Strong written and verbal communication skills, including the ability to present findings and influence internal stakeholders.


• Experience managing projects, collaborating across multidisciplinary teams and balancing multiple priorities in a fast‑paced environment.


• Strong organizational skills, attention to detail and a demonstrated commitment to accuracy and quality.


• Ability to work independently, take initiative and proactively identify opportunities to improve processes, tools and ways of working.


• A four‑year college degree; advanced degree in research, analytics, social sciences or a related field is a plus.

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $88,540.00 - USD $127,155.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/15/2027.