Integrated Creator Strategy Lead

Publicis Groupe; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Groupe seeks an Associate Director, Integrated Strategy in NYC to architect integrated creator strategies and lead client engagements for premium beauty brands. You will partner with senior leaders to drive paid creator initiatives, influencer ecosystems, and cross-channel integration across paid media, PR/earned, and affiliate.

You’ll guide a team, manage day-to-day execution, and translate data into strategic outcomes.

Qualifications

• 6-8+ years in influencer/creator marketing or digital strategy
• Experience with beauty or professional hair care brands desirable
• Minimum 2 years of direct-management experience
• Strong understanding of creator ecosystems and major platforms (TikTok, Meta, YouTube)
• Proven ability to translate marketing objectives into creator programs that drive business results
• Excellent relationship management and cross-functional collaboration skills
• Ability to manage multiple fast-moving workstreams
• Desire to grow and adapt skillset in a dynamic agency environment

Responsibilities

• Serve as the main liaison for Brand Clients across creator programs
• Deliver proactive, white-glove client service and ensure execution excellence
• Lead strategic A&I planning with cross-functional teams
• Oversee multiple workstreams and drive cross-functional collaboration
• Translate brand priorities into creator-first strategies across platforms
• Guide integrated creator strategy, including creator mix and content direction
• Turn reporting into actionable insights and strategic recommendations
• Provide data-informed recommendations to evolve creator strategy
• Stay expert in creator trends and beauty space
• Collaborate with senior leaders to ensure excellence across brands
• Mentor and develop the next generation of strategists
• Attend client meetings in NYC (Hudson Yards) 1-2 times per month

Skills

Influencer marketing

Social strategy

Digital strategy

Hair care/beauty brands

Team leadership

Client management

Tools

Captiv8

Traackr

CreatorIQ

Tagger

Sprinklr

Sprout

Talkwalker

Buffer

Power BI

Tableau

Job description

Publicis Groupe seeks an Associate Director, Integrated Strategy in NYC to architect integrated creator strategies and lead client engagements for premium beauty brands. You will partner with senior leaders to drive paid creator initiatives, influencer ecosystems, and cross-channel integration across paid media, PR/earned, and affiliate.

You’ll guide a team, manage day-to-day execution, and translate data into strategic outcomes.