Strategy & Analytics Lead - Influencer Marketing

Publicis Groupe; New York (NY); On-site; USD 66,000 - 87,000; Full time

Benefits offered by this job

Medical coverage

Dental & vision

401k

Paid time off

Job summary

Influential, a Publicis Groupe company, is seeking a Specialist, Strategy and Analytics to join our Strategy & Analytics team. You will shape insight-driven influencer campaigns to fuel brand growth, partnering with Revenue and Client Solutions to connect cultural insights with business objectives.

The role thrives on ambiguity, initiative, and cross-functional collaboration across campaigns. You’ll drive strategy through intelligence, leverage social listening and analytics, and translate

Qualifications

• 3+ years of experience in media, strategy, or influencer marketing.
• Forward-thinking with a balance of analytical rigor and creative curiosity.
• Strong working knowledge of influencer platforms and social trends.
• Proven ability to present ideas and insights with clarity and impact.

Responsibilities

• Partner with teams to develop campaign strategies grounded in insights and aligned with client KPIs.
• Shape campaign strategy grounded in behavioral insights, platform dynamics, and performance data.
• Identify trends and opportunities using social listening, platform analytics, audience segmentation, and campaign benchmarking.
• Collaborate with Creative and Creator to develop insight-led narratives and content frameworks.
• Interpret campaign data to deliver actionable insights, optimizations, and recommendations.

Skills

Media strategy

Influencer marketing

Data analysis

Presentation skills

Cross-functional collaboration

Tools

GWI

Netbase

Demographics Pro

StatSocial

Brandwatch

Infegy

Microsoft Office

Google Suite

Boolean queries

Survey design

Job description

Influential, a Publicis Groupe company, is seeking a Specialist, Strategy and Analytics to join our Strategy & Analytics team. You will shape insight-driven influencer campaigns to fuel brand growth, partnering with Revenue and Client Solutions to connect cultural insights with business objectives.

The role thrives on ambiguity, initiative, and cross-functional collaboration across campaigns. You’ll drive strategy through intelligence, leverage social listening and analytics, and translate