Strategic Industry Marketing Lead: Content & Campaigns

Grant Thornton; Denver (CO); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

Hybrid work model

Annual bonus (eligible)

Job summary

Grant Thornton is seeking an Industry Marketing Manager to develop and activate industry-specific marketing strategies that drive growth and engagement across service lines.

The role oversees content strategy, campaigns, and thought leadership, partnering with Heads of Industry and enablement teams to deliver impactful marketing programs. A hybrid work model and in-person attendance are expected.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 6-9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Ability to work independently and manage multiple priorities.
• Demonstrated proficiency in AI-enabled marketing tools and practices.

Responsibilities

• Serve as the primary marketing partner for assigned industries.
• Develop industry-specific marketing plans aligned to firm priorities.
• Monitor industry trends, market developments, buyer needs, and competitive activity.
• Advise stakeholders on marketing opportunities and priorities.
• Own the content roadmap for assigned industries.
• Create and develop industry-focused content, including: Thought leadership, Articles, Points of view, Email campaigns, Landing pages, Webcasts, Event content, Sales enablement materials.
• Coordinate activation across digital, events, communications, field marketing, and sales enablement channels.
• Lead industry-specific initiatives and rapid-response programs as assigned.
• Evaluate industry events, sponsorships, and partnerships.
• Develop event messaging, content, speaker strategies, and activation plans.

Skills

Strong writing

Storytelling

Campaign activation

Stakeholder management

Project leadership

AI-enabled marketing tools

Independent work

B2B marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

AI-enabled marketing tools

Job description

Grant Thornton is seeking an Industry Marketing Manager to develop and activate industry-specific marketing strategies that drive growth and engagement across service lines.

The role oversees content strategy, campaigns, and thought leadership, partnering with Heads of Industry and enablement teams to deliver impactful marketing programs. A hybrid work model and in-person attendance are expected.