Industry Marketing Lead: B2B Growth & Content Strategy

Grant Thornton; Bellevue (WA); Hybrid; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton is seeking a Manager, Industry Marketing to develop and activate industry-specific marketing strategies that support growth priorities. You will translate industry insights into content, campaigns, and market-facing programs to strengthen relevance and engagement.

The role oversees a cluster of industries, collaborating with Heads of Industry and enablement teams to deliver industry-focused marketing initiatives, while driving content strategy and campaign activation end-to-end.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 6-9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Demonstrated proficiency in AI-enabled marketing tools and practices.

Responsibilities

• Define industry strategy and partner with stakeholders to set marketing priorities.
• Develop content and thought leadership for assigned industries.
• Activate integrated marketing campaigns with cross-channel plans.
• Coordinate events, sponsorships, and market presence initiatives.
• Plan and execute industry marketing plans with prioritization and timelines.
• Define success metrics and optimize based on data and results.
• Apply AI-enabled tools to research, planning, and content development.

Skills

B2B marketing

Content writing

Content development

Integrated campaigns

Stakeholder management

Project leadership

AI-enabled marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Grant Thornton is seeking a Manager, Industry Marketing to develop and activate industry-specific marketing strategies that support growth priorities. You will translate industry insights into content, campaigns, and market-facing programs to strengthen relevance and engagement.

The role oversees a cluster of industries, collaborating with Heads of Industry and enablement teams to deliver industry-focused marketing initiatives, while driving content strategy and campaign activation end-to-end.