Senior Industry Marketing Lead

Grant Thornton; Tulsa (OK); Hybrid; USD 136,000 - 204,000; Full time

Job summary

Grant Thornton, in the United States, seeks an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda. The role partners with Heads of Industry to strengthen relevance with priority buyers and drive growth.

The role oversees industry campaigns, content strategy, and integrated campaigns across channels, ensuring insights and market perspectives are embedded in initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B marketing experience, preferably within professional services or other consultative environments.
• Experience leading and developing marketing professionals.
• Demonstrated ability to influence senior stakeholders and business leaders.
• Strong strategic planning, prioritization, and decision-making skills.
• Excellent content, messaging, and editorial leadership capabilities.
• Experience managing integrated marketing campaigns and measurable business outcomes.
• Strong proficiency in AI-enabled marketing tools and practices.
• Fluency in all areas of integrated campaigns including social media, paid media, webinars, events, content, web, etc.

Responsibilities

• Team performance and development
• Prioritization and resource allocation
• Stakeholder engagement and confidence
• Content quality and industry relevance
• Integrated campaign execution
• Business outcomes and impact measurement
• Lead, coach, and develop Industry Marketing team members.
• Establish performance expectations, operating rhythms, and quality standards.
• Ensure team priorities align with business priorities and available resources.
• Drive accountability for outcomes, not just activity.
• Build team capabilities in industry expertise, content development, campaign activation, stakeholder management, and AI-enabled ways of working.
• Serve as the primary marketing advisor to the Head of Industries, as well as individual leaders for industries within portfolio.
• Translate industry priorities into actionable marketing strategies and plans.
• Build trusted relationships with Heads of Industry and senior business stakeholders.
• Provide recommendations, insights, and performance updates that support decision-making.
• Lead strategy and planning for portfolio of industries across all channels including social media, paid media, web, webinars, events, etc.

Skills

Leadership

Stakeholder engagement

Strategic planning

Content development

AI-enabled marketing

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

AI-enabled marketing tools

Job description

Grant Thornton, in the United States, seeks an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda. The role partners with Heads of Industry to strengthen relevance with priority buyers and drive growth.

The role oversees industry campaigns, content strategy, and integrated campaigns across channels, ensuring insights and market perspectives are embedded in initiatives.