Industry Marketing Manager: Content & Campaign Leader

Grant Thornton (US); Chicago (IL); Hybrid; USD 104,000 - 156,000; Full time

Benefits offered by this job

Hybrid work model

Benefits package

Job summary

Grant Thornton is seeking a Manager, Industry Marketing to join our team in the United States. You will oversee a cluster of industries, partnering with Heads of Industry and marketing leaders to deliver industry-focused initiatives that drive growth and relevance.

You will own content strategy, develop thought leadership, and drive integrated campaigns from concept through activation, with a strong emphasis on AI-enabled practices and stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• 6–9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience activating integrated marketing campaigns.

Responsibilities

• Serve as the primary marketing partner for assigned industries.
• Develop industry-specific marketing plans aligned to firm priorities.
• Own the content roadmap and create industry-focused content (thought leadership, articles, POVs, email campaigns, landing pages, webcasts, events, sales enablement).
• Lead integrated campaign activation and coordinate across digital, events, and field marketing channels.
• Evaluate events, sponsorships, and partnerships; develop activation plans and messaging.
• Define success metrics and optimize programs based on performance data.

Skills

B2B marketing

Strong writing

Storytelling

Project leadership

Stakeholder management

Independent work

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

AI-enabled marketing tools

Job description

Grant Thornton is seeking a Manager, Industry Marketing to join our team in the United States. You will oversee a cluster of industries, partnering with Heads of Industry and marketing leaders to deliver industry-focused initiatives that drive growth and relevance.

You will own content strategy, develop thought leadership, and drive integrated campaigns from concept through activation, with a strong emphasis on AI-enabled practices and stakeholder management.