Senior Industry Marketing Lead — Growth & Campaigns

Grant Thornton; Reno (NV); On-site; USD 136,000 - 204,000; Full time

Job summary

Grant Thornton is seeking an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda. This role partners with Heads of Industry to drive campaigns that strengthen relevance with priority buyers and fuel growth.

The candidate will own an integrated portfolio of industry campaigns, guide content strategy, and ensure governance, measurement, and AI-enabled workflows are embedded across initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 10+ years of B2B marketing experience, preferably within professional services or other consultative environments.
• Experience leading and developing marketing professionals.
• Demonstrated ability to influence senior stakeholders and business leaders.
• Strong strategic planning, prioritization, and decision-making skills.
• Excellent content, messaging, and editorial leadership capabilities.
• Experience managing integrated marketing campaigns and measurable business outcomes.
• Strong proficiency in AI-enabled marketing tools and practices.

Responsibilities

• Lead, coach, and develop Industry Marketing team members.
• Establish performance expectations, operating rhythms, and quality standards.
• Ensure team priorities align with business priorities and available resources.
• Drive accountability for outcomes, not just activity.
• Build team capabilities in industry expertise, content development, campaign activation, stakeholder management, and AI-enabled ways of working.
• Serve as the primary marketing advisor to the Head of Industries, as well as individual leaders for industries within portfolio.
• Translate industry priorities into actionable marketing strategies and plans.
• Build trusted relationships with Heads of Industry and senior business stakeholders.
• Provide recommendations, insights, and performance updates that support decision-making.
• Lead strategy and planning for portfolio of industries across channels including social media, paid media, web, webinars, events, etc.
• Partner closely with service line marketing leaders to strengthen industry relevance across integrated campaigns.
• Own a portfolio of priority industry campaigns and initiatives.
• Identify market opportunities that warrant focused industry-led activation.
• Assess and oversee strategy for industry-related events, working with field marketing and other teams to ensure maximum ROI.
• Establish the industry content strategy and editorial roadmap across the Industry Marketing team.
• Ensure a consistent pipeline of thought leadership and industry-focused content, as well as refreshed messaging for web or paid media campaigns.
• Set quality standards for industry content, messaging, and activation.
• Guide Managers in developing differentiated, market-relevant content and assets that supports campaigns, events, sales enablement, and executive visibility.
• Ensure content is scalable, reusable, and aligned to firm priorities.
• Own portfolio prioritization and workload allocation across the team.
• Coordinate activities across marketing, industry, and enablement functions.
• Maintain visibility into plans, capacity, and outcomes through ClickUp.
• Continuously improve processes, templates, and ways of working.
• Define success measures tied to business outcomes.
• Evaluate performance across campaigns, content, events, and industry initiatives.
• Use performance insights to optimize investments and priorities.
• Communicate the team's impact through concise, business-focused reporting.
• Promote AI adoption as a core capability of the Industry Marketing function.
• Establish standards for AI-enabled research, content development, planning, and workflow acceleration.
• Drive continuous improvement of AI-related practices and capabilities across the team.
• Other duties as assigned.

Skills

Team Leadership

Stakeholder engagement

Strategic planning

Content & editorial leadership

Campaign management

AI-enabled marketing tools

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Grant Thornton is seeking an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda. This role partners with Heads of Industry to drive campaigns that strengthen relevance with priority buyers and fuel growth.

The candidate will own an integrated portfolio of industry campaigns, guide content strategy, and ensure governance, measurement, and AI-enabled workflows are embedded across initiatives.