Strategic Industry Marketing Lead

Grant Thornton; Denver (CO); Hybrid; USD 136,000 - 204,000; Full time

Job summary

Grant Thornton is seeking an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda that drives growth. This hybrid role requires in-person presence at GT offices or client sites at least three days per week in the United States.

The role partners with Heads of Industry and service line leaders to embed insights, content, and market perspectives into integrated campaigns, ensuring high impact across all

Qualifications

• Bachelor's degree in Marketing or related field.
• 10+ years of B2B marketing experience in professional services or consultative environments.
• Experience leading and developing marketing professionals.
• Ability to influence senior stakeholders and business leaders.
• Strong strategic planning and decision-making skills.
• Excellent content, messaging, and editorial leadership.
• Experience managing integrated campaigns with measurable outcomes.
• Proficiency in AI-enabled marketing tools and practices.
• Fluency in integrated campaigns across social, digital, events, and more.

Responsibilities

• Lead, coach, and develop Industry Marketing team.
• Prioritize resources and allocate budgets across priorities.
• Engage stakeholders and maintain confidence with senior leaders.
• Ensure content quality and industry relevance.
• Oversee integrated campaign execution across channels.
• Measure impact and tie outcomes to business results.
• Drive AI-enabled marketing practices.

Skills

B2B marketing

Leadership

Strategic planning

Stakeholder engagement

Content development

Campaign management

AI-enabled marketing

Education

Bachelor's degree in Marketing or related field

Job description

Grant Thornton is seeking an Associate Director, Industry Marketing to lead the Industry Marketing team and translate industry priorities into a focused marketing agenda that drives growth. This hybrid role requires in-person presence at GT offices or client sites at least three days per week in the United States.

The role partners with Heads of Industry and service line leaders to embed insights, content, and market perspectives into integrated campaigns, ensuring high impact across all