Industry Marketing Lead - Content & Campaigns

Grant Thornton; Tampa (FL); Hybrid; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton is seeking an Industry Marketing Manager to develop and activate industry-focused marketing strategies, content, and campaigns that support firm growth. The role partners with industry heads and enablement teams to drive execution from concept to activation.

This position emphasizes content strategy, leadership in thought leadership, and integrated campaign leadership across channels, with a hybrid in-person/remote work model and base salary in the six-figure range.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 6-9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Ability to work independently and manage multiple priorities.
• Demonstrated proficiency in AI-enabled marketing tools and practices.

Responsibilities

• Serve as the primary marketing partner for assigned industries.
• Develop industry-specific marketing plans aligned to firm priorities.
• Create content such as thought leadership, articles, points of view, emails, and landing pages.
• Lead integrated campaign activation across digital, events, and sales enablement.
• Coordinate activation and measure outcomes.
• Drive content development from concept through final delivery.
• Ensure content is reusable across campaigns and channels.

Skills

B2B marketing

Content development

Campaign activation

Stakeholder management

Project leadership

Independent work

AI-enabled marketing

Writing & storytelling

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Job description

Grant Thornton is seeking an Industry Marketing Manager to develop and activate industry-focused marketing strategies, content, and campaigns that support firm growth. The role partners with industry heads and enablement teams to drive execution from concept to activation.

This position emphasizes content strategy, leadership in thought leadership, and integrated campaign leadership across channels, with a hybrid in-person/remote work model and base salary in the six-figure range.