Industry Marketing Lead: Content & Campaigns

Grant Thornton

Phoenix (AZ)

Hybrid

USD 104,000 - 156,000

Full time

8 days ago

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Benefits offered by this job

Annual bonus potential

Hybrid work model

Health benefits

Job summary

Grant Thornton in the United States seeks a Manager, Industry Marketing to join the team in Phoenix. This role develops and activates industry-specific marketing strategies that support service line-led growth priorities and translates buyer needs into compelling content and campaigns.

You will lead content strategy across assigned industries, drive integrated programs from concept to activation, and collaborate with heads of industry, service line marketing, and enablement teams to deliver

Qualifications

Bachelor's degree required in Marketing, Business, Communications, or related field.
6-9 years of B2B marketing experience.
Strong writing, editing, and storytelling capabilities.
Experience developing content and thought leadership.
Experience activating integrated marketing campaigns.
Strong stakeholder-management and project-leadership skills.

Responsibilities

Serve as the primary marketing partner for assigned industries.
Develop industry-specific marketing plans aligned to firm priorities.
Monitor industry trends, market developments, buyer needs, and competitive activity.
Advise stakeholders on marketing opportunities and priorities.
Own the content roadmap for assigned industries.
Create and develop industry-focused content, including thought leadership, articles, points of view, emails, landing pages, webcasts, and event content.