Industry Marketing Manager: Content & Campaigns Lead

Grant Thornton; Melville (NY); Hybrid; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton is seeking an Industry Marketing Manager to lead a cluster of industries and drive content strategy, integrated campaigns, and market-facing programs. The role partners with heads of industry, service line marketing leaders, and enablement teams to translate insights into compelling content and activations.

This role emphasizes content creation, thought leadership, and end-to-end campaign execution, with a strong focus on AI-enabled marketing practices and stakeholder

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Minimum of 6-9 years of B2B marketing experience.
• Strong writing, editing, and storytelling capabilities.
• Experience developing content and thought leadership.
• Experience activating integrated marketing campaigns.
• Strong stakeholder-management and project-leadership skills.
• Ability to work independently and manage multiple priorities.
• Demonstrated proficiency in AI-enabled marketing tools and practices.

Responsibilities

• Own industry strategy and partner with Heads of Industry and marketing leaders.
• Develop and activate industry-specific content, campaigns, and assets.
• Drive content development from concept to final delivery and ensure reuse.
• Support campaigns with industry insights and activation plans.
• Coordinate activation across digital, events, and field channels.
• Lead industry initiatives and rapid-response programs as assigned.
• Plan, execute, and monitor industry marketing plans and outcomes.
• Define success metrics and optimize based on data.
• Apply AI-enabled tools to research, planning, and content workflows.

Skills

B2B marketing

Content development

Campaign activation

Stakeholder management

Project leadership

AI-enabled tools

Strong writing

Education

Bachelor's degree in Marketing/Business/Communications

Tools

AI-enabled marketing tools

Job description

Grant Thornton is seeking an Industry Marketing Manager to lead a cluster of industries and drive content strategy, integrated campaigns, and market-facing programs. The role partners with heads of industry, service line marketing leaders, and enablement teams to translate insights into compelling content and activations.

This role emphasizes content creation, thought leadership, and end-to-end campaign execution, with a strong focus on AI-enabled marketing practices and stakeholder