Strategic Growth Marketing Lead (Remote)

Lumen; Dover (DE); Remote; USD 116,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Life insurance

Voluntary lifestyle benefits

Job summary

Lumen is seeking a Senior Lead Marketing Manager to craft scalable, integrated marketing programs that align with sales goals and pipeline needs. You will define audiences, orchestrate multichannel campaigns, and build repeatable activation models for Field Marketing and Sales, using data-driven decisions and AI to drive speed, consistency, and scale.

This role focuses on shaping marketing strategy across the national market, leveraging partnerships and cross-functional influence to deliver

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Five+ years in B2B marketing, field marketing, demand generation, or program management.
• Proven ability to translate business and sales priorities into integrated programs.
• Strong understanding of B2B pipeline dynamics and activation strategies.

Responsibilities

• Translate priorities, goals, launches, pipeline gaps into integrated marketing strategies.
• Create program roadmaps with objectives, audiences, success metrics, and activation plans.
• Design programs to generate demand, expand buying groups, and improve pipeline conversion.
• Develop scalable playbooks and templates for activation across segments and regions.
• Collaborate with Field Marketing, Sales, Enablement, Product Marketing, and Partners for coordinated execution.
• Establish executive-ready measurement frameworks linking marketing to pipeline and outcomes.
• Turn market, account, and engagement data into actionable investment decisions.
• Identify AI-enabled workflows to improve research, targeting, content, planning, and reporting.
• Support planning and execution of events like roundtables and trade shows.

Skills

Cross-functional influence

Data-driven decisions

Program management

Analytical skills

Education

Bachelor's degree in Marketing or related field

Job description

Lumen is seeking a Senior Lead Marketing Manager to craft scalable, integrated marketing programs that align with sales goals and pipeline needs. You will define audiences, orchestrate multichannel campaigns, and build repeatable activation models for Field Marketing and Sales, using data-driven decisions and AI to drive speed, consistency, and scale.

This role focuses on shaping marketing strategy across the national market, leveraging partnerships and cross-functional influence to deliver