Senior Lead Marketing Strategist — Remote

Lumen; Lincoln (NE); Remote; USD 106,000 - 155,000; Full time

Benefits offered by this job

Health benefits

Bonus opportunity

Job summary

Lumen seeks a Senior Lead Marketing Manager to shape scalable, integrated programs that align marketing with sales goals and pipeline needs. This role blends strategy and execution, defining audiences, orchestrating multichannel programs, and applying AI to accelerate speed and scale.

Based in the U.S. as a work-from-home opportunity, you will influence multiple teams including Field Marketing, Sales, Enablement, and Product Marketing, driving measurable growth and accountable outcomes.

Qualifications

• Five+ years of experience in B2B marketing, field marketing, demand generation, integrated marketing, account-based marketing, or program management.
• Proven ability to translate business and sales priorities into integrated marketing programs with measurable pipeline outcomes.
• Strong understanding of B2B pipeline dynamics and multichannel program design.

Responsibilities

• Translate priorities into integrated marketing strategies and pipeline goals.
• Build program roadmaps with objectives, audiences, success measures, and activation plans.
• Design programs to generate demand, expand buying groups, and improve pipeline conversion.
• Develop scalable frameworks, playbooks, and workflows for cross-segment activation.
• Partner with Field Marketing, Sales, Enablement, Product Marketing, Demand Gen, and Partners for coordinated execution.
• Establish executive-ready measurement frameworks linking marketing to pipeline and outcomes.
• Translate data into actionable recommendations and investment decisions.
• Identify AI-enabled workflows to improve research, targeting, content, planning, activation, and optimization.
• Support planning and execution of events like roundtables and trade shows.

Skills

B2B marketing

Program management

Cross-functional collaboration

Data-driven decision making

Multichannel marketing

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

Lumen seeks a Senior Lead Marketing Manager to shape scalable, integrated programs that align marketing with sales goals and pipeline needs. This role blends strategy and execution, defining audiences, orchestrating multichannel programs, and applying AI to accelerate speed and scale.

Based in the U.S. as a work-from-home opportunity, you will influence multiple teams including Field Marketing, Sales, Enablement, and Product Marketing, driving measurable growth and accountable outcomes.