Strategic Growth Leader: Marketplace Insights & Strategy

Perrigo Company plc; Charlottesville (VA); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Total Rewards

Hybrid work flexibility

Support for career development

Job summary

Perrigo Company plc in the U.S. market seeks a Manager, Commercial Strategy & Marketplace Insights to translate consumer, shopper, and competitive data into growth strategies for Infant Nutrition in North America.

You will partner with Marketing, Sales, and Revenue Growth Management to drive category development, optimize retailer performance, and lead insights-driven recommendations across channels and formats.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Finance, or related field.
• 5-8 years of experience in Commercial Strategy, Category Management, Consumer Insights, Shopper Insights, Trade Marketing, Customer Development, Revenue Growth Management, or related CPG functions.
• Experience managing or partnering with external consumer or shopper research agencies.
• Experience translating quantitative and qualitative research into business recommendations.
• Advanced proficiency in Excel, PowerPoint, Power BI, and syndicated data tools.
• Experience utilizing Circana, NielsenIQ, Profitero, retailer data platforms, or similar tools.

Responsibilities

• Partner with Marketing, Sales, and Revenue Growth Management to develop and execute category commercialization strategies.
• Define category growth opportunities by identifying where to play and what it takes to win across channels, customers, shopper segments, and retail formats.
• Translate brand and product strategies into actionable go-to-market plans.
• Develop channel-, format-, and customer-specific commercial strategies aligned with shopper missions and retailer objectives.
• Evaluate marketplace trends, consumer behavior, retailer strategies, and competitive activity to identify opportunities and risks.
• Provide insight-based recommendations regarding assortment, pricing, promotion, distribution, merchandising, and customer investments.
• Lead synthesis of syndicated data, primary research, retailer data, digital shelf analytics, and competitive intelligence.
• Develop and maintain category, customer, competitive, and marketplace reporting.
• Create dashboards and scorecards covering Distribution, Velocity, Retail Execution, Pricing, Share of Shelf, Promotional Effectiveness, and Market Share.
• Present performance updates and recommendations to stakeholders.
• Support development of analytical capabilities across commercial teams.

Skills

Excel

PowerPoint

Power BI

Syndicated data tools

Education

Bachelor's degree in Business, Marketing, Economics, Finance, or related field

Tools

Circana

NielsenIQ

Profitero

Retailer data platforms

Job description

Perrigo Company plc in the U.S. market seeks a Manager, Commercial Strategy & Marketplace Insights to translate consumer, shopper, and competitive data into growth strategies for Infant Nutrition in North America.

You will partner with Marketing, Sales, and Revenue Growth Management to drive category development, optimize retailer performance, and lead insights-driven recommendations across channels and formats.