Senior Manager, Baby Category Growth & Commercial Strategy

Once Upon a Farm; United States; Hybrid; USD 140,000 - 165,000; Full time

Benefits offered by this job

Remote-first work environment

Annual bonus

401(k) with company match

Parental leave

Healthcare benefits

Job summary

Once Upon a Farm seeks a Senior Manager, Category and Commercial Development to lead category strategy for the Baby portfolio. You’ll translate shopper insights into recommendations that drive distribution, assortment, and profitable growth, partnering with Brand Marketing to shape 4P strategies and inform commercialization.

You will lead category reviews, win retailer partnerships, and develop customer-specific plays.

Qualifications

• 10+ years in Category Management/Commercial Strategy within CPG.
• Proven track record driving category growth, distribution, and retailer partnerships.
• Experience translating insights into actionable category recommendations.

Responsibilities

• Lead category strategy, category management, and commercialization for Baby portfolio.
• Develop category visions, narratives, and playbooks to drive growth at retail.
• Create customer-specific category recommendations to support retailer objectives.
• Collaborate with Sales, Brand Marketing, and Finance to align launches and plans.
• Monitor post-launch performance and share learnings across the organization.

Skills

Category Management

Commercial Strategy

Sales Strategy

Analytical skills

Cross-functional collaboration

Education

Bachelor’s degree in Business/Marketing or related field

Tools

Circana/IRI

NielsenIQ

SPINS

Numerator

Job description

Who You Are:

You are a strategic, curious, and collaborative category leader who is passionate about understanding consumers, shoppers, customers, and the evolving needs of growing families. You combine strong analytical skills with commercial thinking to transform data into actionable strategies that grow categories, strengthen retailer partnerships, and bring innovation to market successfully. You are energized by solving complex business challenges and thrive in a fast-paced, entrepreneurial environment where you can influence without authority. You enjoy working cross-functionally with Brand, Sales, Revenue Management, Customer Planning, Consumer Insights, and Finance to develop category strategies that create value for both customers and consumers. You have a passion for building brands with purpose and believe category leadership is about more than reporting what happened—it's about shaping what comes next.

The Task At Hand:

Reporting to the Senior Director, the Senior Manager, Category and Commercial Development will lead category strategy, category management, and commercialization support for Once Upon a Farm's Baby Portfolio. As the commercial expert for our Baby portfolio, this role is responsible for translating category, consumer, shopper, and competitive insights into actionable recommendations that drive distribution, assortment, innovation success, and profitable growth. This leader partners closely with Brand Marketing to develop winning 4P strategies and serves as a key commercial partner throughout the innovation commercialization process.

In This Role, You Will:

Lead Category Strategy and Category Management

• Develop annual category growth strategies aligned with the company's business objectives.
• Serve as the company's category expert across our Baby Portfolio, leveraging consumer, shopper, retailer, syndicated, and market insights to identify trend drivers and growth opportunities.
• Develop category visions, narratives, and playbooks to drive growth at retail and inform our go-to-market strategy.
• Never miss a reset! Lead category reviews and deliver compelling, insight-led category stories that strengthen retailer partnerships and influence customer decisions.
• Develop customer-specific category recommendations that support retailer growth objectives.
• Build trusted relationships with Sales teams and retail category managers with the ultimate goal of winning Category Captaincies through Joint Business Planning.
• Identify whitespace opportunities, assortment optimization recommendations, and portfolio growth priorities.
• Translate syndicated and retailer-specific data, as well as shopper research, into actionable business recommendations.

Optimize 4P Commercial Strategy for Baby

• Partner with the Senior Director and cross-functional teams to develop and execute Baby-category strategies across Product, Price, Place, and Promotion delivered through the course of Annual Commercial Strategy handoffs.

Product

• Partner with Brand Marketing to shape portfolio architecture and assortment strategy.
• Provide category and customer input throughout innovation development.
• Evaluate portfolio gaps and recommend assortment improvements.

Price

• Partner with Strategic Revenue Management to evaluate pricing opportunities and competitive positioning.
• Support development of price-pack recommendations and category pricing strategies.

Place

• Define category distribution and shelving strategies across channels and customers.
• Identify whitespace opportunities and prioritize distribution expansion.
• Partner with Sales to establish channel and retailer growth priorities.

Promotion

• Recommend customer activation strategies that align with category objectives.
• Partner with Strategic Revenue Management and Retail Finance to optimize promotional effectiveness and align investment with growth objectives.

Lead Innovation Commercialization

• Serve as the “voice of sales” throughout the innovation commercialization process for our Baby portfolio.
• Partner closely with Brand Marketing to ensure innovations address meaningful consumer and category opportunities.
• Guide commercialization strategies, launch plans, distribution targets, and retail sell-in strategies.
• Provide critical input from sales to support cross-functional launch readiness and commercialization milestones.
• Collaborate with Customer Planning to align commercialization plans with customer plans and forecasts.
• Monitor post-launch performance, identify improvement opportunities, and capture learnings to strengthen future launches.
• Capture and share commercialization learnings across the organization.

In This Role, You’ll Bring With You:

• 10+ years of progressive experience in Category Management, Category Development, Commercial Strategy, Sales Strategy, or related functions within the CPG industry.
• Proven success developing and executing category growth strategies that drive market share, distribution, retailer partnerships (including captaincies), and profitable revenue growth.
• Demonstrated success using syndicated data (Circana/IRI, NielsenIQ, SPINS, Numerator, retailer POS, and shopper insights) to develop category recommendations and influence business decisions.
• Experience developing customer-facing category stories and retailer presentations that drive distribution, assortment, and category growth.
• Strong understanding of category management principles, shopper behavior, and consumer insights.
• Experience partnering cross-functionally to support innovation commercialization and portfolio strategy.
• Working knowledge of the 4Ps and their application across retail channels.
• Exceptional analytical skills with the ability to translate complex data into actionable business recommendations.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication, storytelling, and presentation skills.
• Proven ability to influence cross-functional partners without direct authority.
• A collaborative, solutions-oriented mindset with a passion for continuous learning and improvement.
• Outstanding communication, storytelling, and presentation skills, with experience presenting strategic recommendations to senior leadership and external retail partners.
• Demonstrated ability to lead through ambiguity, prioritize effectively, and drive results in a dynamic, high-growth environment.
• Passion for building consumer-centric, category-leading businesses and a commitment to continuous improvement, innovation, and commercial excellence.
• Bachelor’s degree in Business, Marketing, or a related field preferred, or equivalent professional experience.
• Genuinely passionate about improving childhood nutrition for a healthier and happier planet.
• Desire to contribute to a dynamic, high-growth, purpose-driven work environment.
• Demonstrated ability to thrive in ambiguity while deeply understanding business needs.
• Must reside in the United States to be considered for this position.
• Please note that visa sponsorship is not available for this position.

Compensation:

• Salaried, Full-Time Exempt
• The anticipated salary range for this position is $140,000.00 to $165,000.00. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.

Additional:

• Remote-first work environment
• AnnualBonus
• 401(k) program + 4% company matchafter three months
• New HireRemote Life Stipend +annualNourish and Nurture Allowance
• MonthlyCell and Internet Stipend
• Quarterly Farm-to-Fridge home deliveriesand Employee Discounts
• New Parents: Up to18 weeksof paid Parental Leave,Baby StepsBackToWork, 3 months’ supply ofOnce UponaFarm products, and breast milk shipping serviceand supportfor those who travelafter birthfor the duration of your breastfeeding journey
• Unlimited Paid Time Off
• Paid Volunteer Time
• Paid Time Off to fulfill civic responsibilities,including jury duty and voting in local, state, and national elections
• Medical Insurance for the employeeiscovered at 100% on select plans,withadditionalplan options at a reduced cost to the employee
• Vision and Dental Insurancearecovered at 100% for the employeeand dependents
• Life insurance
• Flexible spending account and HealthSavings Accountsfor applicable plans
• Employeeassistanceprogram (EAP)
• All other benefits, leaves,and insurance as required by law, based on your specific residence
• And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection – to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and is free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon a Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon a Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon a Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Please see our Privacy Policy to learn more about the data we collect.