Manager, Commercial Strategy & Marketplace Insights

Perrigo Company plc; Charlottesville (VA); Hybrid; USD 120,000 - 135,000; Full time

Benefits offered by this job

Total Rewards

Hybrid work flexibility

Support for career development

Job summary

Perrigo Company plc in the U.S. market seeks a Manager, Commercial Strategy & Marketplace Insights to translate consumer, shopper, and competitive data into growth strategies for Infant Nutrition in North America.

You will partner with Marketing, Sales, and Revenue Growth Management to drive category development, optimize retailer performance, and lead insights-driven recommendations across channels and formats.

Qualifications

• Bachelor's degree in Business, Marketing, Economics, Finance, or related field.
• 5-8 years of experience in Commercial Strategy, Category Management, Consumer Insights, Shopper Insights, Trade Marketing, Customer Development, Revenue Growth Management, or related CPG functions.
• Experience managing or partnering with external consumer or shopper research agencies.
• Experience translating quantitative and qualitative research into business recommendations.
• Advanced proficiency in Excel, PowerPoint, Power BI, and syndicated data tools.
• Experience utilizing Circana, NielsenIQ, Profitero, retailer data platforms, or similar tools.

Responsibilities

• Partner with Marketing, Sales, and Revenue Growth Management to develop and execute category commercialization strategies.
• Define category growth opportunities by identifying where to play and what it takes to win across channels, customers, shopper segments, and retail formats.
• Translate brand and product strategies into actionable go-to-market plans.
• Develop channel-, format-, and customer-specific commercial strategies aligned with shopper missions and retailer objectives.
• Evaluate marketplace trends, consumer behavior, retailer strategies, and competitive activity to identify opportunities and risks.
• Provide insight-based recommendations regarding assortment, pricing, promotion, distribution, merchandising, and customer investments.
• Lead synthesis of syndicated data, primary research, retailer data, digital shelf analytics, and competitive intelligence.
• Develop and maintain category, customer, competitive, and marketplace reporting.
• Create dashboards and scorecards covering Distribution, Velocity, Retail Execution, Pricing, Share of Shelf, Promotional Effectiveness, and Market Share.
• Present performance updates and recommendations to stakeholders.
• Support development of analytical capabilities across commercial teams.

Skills

Excel

PowerPoint

Power BI

Syndicated data tools

Education

Bachelor's degree in Business, Marketing, Economics, Finance, or related field

Tools

Circana

NielsenIQ

Profitero

Retailer data platforms

Job description

At Perrigo, we are driven by our mission to Makes Lives Better Through Trusted Health and Wellness Solutions, Accessible to All. We are proud to be a Top 10 player in the European Consumer Self-Care market and the largest U.S. store brand provider of over the counter and infant formula. Dedicated to providing The Best Self-Care for Everyone, we are the people behind the brands you trust. We are Opill®, Compeed®, Solpadeine®, NiQuitin®, and many more. We Are Perrigo. We are committed to enhancing the wellbeing of our colleagues and consumers alike. We pride ourselves on fostering an inclusive, collaborative culture where each person can experience a sense of belonging.

Join us on our One Perrigo journey as we evolve to win in self-care.

Description Overview

The Manager, Commercial Strategy & Marketplace Insights is responsible for translating consumer, shopper, marketplace, customer, and competitive insights into commercial strategies that accelerate growth across the Infant Nutrition category in North America. This role serves as a key business partner to Marketing, Sales, Revenue Growth Management, and Customer Teams, helping identify growth opportunities, inform strategic decision‑making, and optimize category performance across retail channels. The position combines responsibilities spanning commercial strategy, category development, shopper and customer insights, and marketplace analytics. The Manager leads the development of actionable category, customer, and channel recommendations using syndicated data, retailer data, consumer research, and competitive intelligence. In partnership with Marketing and external research partners, the role also supports the design, execution, and application of consumer and shopper learning plans.

Salary range: $120,000 - $135,000

Scope of the Role

• Partner with Marketing, Sales, and Revenue Growth Management to develop and execute category commercialization strategies.
• In partnership with Marketing, define category growth opportunities by identifying where to play and what it takes to win across channels, customers, shopper segments, and retail formats.
• Partner with Marketing and Sales teams to translate brand and product strategies into actionable go‑to‑market plans.
• Develop channel-, format-, and customer-specific commercial strategies aligned with shopper missions and retailer objectives.
• Evaluate marketplace trends, consumer behavior, retailer strategies, and competitive activity to identify opportunities and risks.
• Provide insight-based recommendations regarding assortment, pricing, promotion, distribution, merchandising, and customer investments.
• Serve as the primary business owner of category, consumer, shopper, customer, and marketplace insights.
• Lead synthesis of syndicated data, primary research, retailer data, digital shelf analytics, and competitive intelligence.
• Partner closely with Marketing leaders to identify knowledge gaps and prioritize research initiatives.
• Manage external research agency partners, including project scoping, execution oversight, and delivery of actionable outputs.
• Support development of consumer, shopper, and category learning plans.
• Translate research findings into strategic recommendations and business actions.
• Monitor consumer trends, shopper behaviors, retailer dynamics, and competitive activity.
• Support innovation development and commercialization through insights generation and marketplace assessment.
• Support development and execution of annual trade marketing priorities and customer activation plans.
• Manage customer and channel promotional calendars and provide recommendations to maximize effectiveness.
• Evaluate promotional performance and identify opportunities for optimization.
• Partner with Sales, Revenue Growth Management, and Finance teams to support trade investment decisions.
• Lead development of commercial toolkits, strategic selling materials, activation frameworks, and customer-facing playbooks.
• Develop compelling concept sell stories, category stories, and business recommendations grounded in insights.
• Create customer-ready presentations supporting innovation launches and strategic business reviews.
• Own syndicated data resources and category reporting for Infant Nutrition.
• Serve as the primary expert on Circana, NielsenIQ, retailer POS reporting, Profitero, and related platforms.
• Develop and maintain category, customer, competitive, and marketplace reporting.
• Develop dashboards and scorecards covering Distribution, Velocity, Retail Execution, Pricing, Share of Shelf, Promotional Effectiveness, and Market Share.
• Track competitor pricing, assortment, promotions, merchandising activities, and omnichannel execution.
• Present performance updates and recommendations to stakeholders.
• Partner closely with Sales, Marketing, Shopper Marketing, Revenue Growth Management, Finance, Supply Chain, and Customer Teams.
• Support development of analytical capabilities across commercial teams.
• Contribute to scalable reporting and insights processes that support future team expansion.
• May provide leadership, coaching, and development support to future analyst resources.

Experience Required

• Bachelor's degree in Business, Marketing, Economics, Finance, or related field.
• 5-8 years of experience in Commercial Strategy, Category Management, Consumer Insights, Shopper Insights, Trade Marketing, Customer Development, Revenue Growth Management, or related CPG functions.
• Experience managing or partnering with external consumer or shopper research agencies.
• Experience translating quantitative and qualitative research into business recommendations.
• Advanced proficiency in Excel, PowerPoint, Power BI, and syndicated data tools.
• Experience utilizing Circana, NielsenIQ, Profitero, retailer data platforms, or similar tools.

The ideal candidate is a commercially minded strategist who combines strong analytical capabilities with deep consumer, shopper, customer, and category understanding. This individual is equally comfortable generating insights, building growth recommendations, influencing stakeholders, and translating strategy into measurable business results. The role is designed for a high‑performing manager with the potential to grow into broader leadership responsibilities as the function expands.

Benefits

We believe our people are our greatest asset. Alongside competitive compensation, we offer benefits tailored to supporting you and your family, as well as career development opportunities to ensure you feel valued and supported, both professionally and personally.

Find out more about Total Rewards at Perrigo.

Hybrid Working Approach

We love our offices and the setting they provide for in‑person collaboration and celebration. But we also appreciate the opportunity to work remotely can energise you too, so we promote flexibility with the ability to work two days a week from home in many roles.

We are proud to be included in the Forbes list of "America's Best Employers by State 2024". Find out more here

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. #weareperrigo