Brand Manager - PediaSure Delivery & Growth

Abbott; Columbus (OH); On-site; USD 99,000 - 199,000; Full time

Job summary

Abbott in Columbus, OH is seeking a Brand Manager for PediaSure Delivery & Performance to lead retail marketing, pricing, assortment and analytics. You will develop and execute retail strategies to improve commercialization, margin and business plans while partnering with cross-functional teams.

This on-site role requires 5–7 years in product management in health care or consumer goods, strong analytical and communication skills, and MBA preferred.

Qualifications

• 5-7 years of product management experience in healthcare or consumer packaged goods.
• Financial and budget management experience.
• Strong leadership and project management skills.
• Proven ability to develop and execute strategic business plans.
• Strong analytical and communication skills.
• BA/BS in Marketing required.
• MBA preferred.

Responsibilities

• Lead all retail marketing related activities for the PediaSure brand including distribution and assortment strategy, pricing structure, promotional principles, and innovation launch plans.
• Participate in the development of business plans, identify areas of concern, and modify marketing programs to address changes in the marketplace.
• Maximize ROI and effectiveness of trade investments include promotion and partnership on Shopper Marketing activities.
• Direct the analysis of the business overseeing consumption including drivers, priorities, and growth opportunities.
• Lead retail strategy including channel strategy, National Sales Meeting presentations, Business Planning Guide as well as sell-in stories for innovation launches including supporting on price and forecast to new items in partnership with innovation team.
• Partner with Design team on brand positioning and campaign to develop plan to pull through to retail.
• Assess potential market expansion opportunities such as new distribution channels as well as competitive threats.
• Present brand and marketing programs to Sr. Management.
• Collaborate with internal and external stakeholders to achieve objectives.

Skills

Marketing leadership

Strategic planning

Financial modeling

Cross-functional collaboration

Project management

Education

BA/BS in Marketing

MBA preferred

Job description

Abbott in Columbus, OH is seeking a Brand Manager for PediaSure Delivery & Performance to lead retail marketing, pricing, assortment and analytics. You will develop and execute retail strategies to improve commercialization, margin and business plans while partnering with cross-functional teams.

This on-site role requires 5–7 years in product management in health care or consumer goods, strong analytical and communication skills, and MBA preferred.