NA Consumer & Shopper Insights Leader

PepsiCo Inc.; New York (NY); Híbrido; USD 111.000 - 185.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Dental

Vision

Disability insurance

Retirement plan

EAP

Descripción de la vacante

PepsiCo is seeking a dynamic Consumer and Shopper Insights leader to join our North America marketing team from the Purchase, NY HQ. You will identify growth opportunities by partnering with business leaders and develop insights-driven commercial unlocks, leveraging global capabilities for agile trend spotting.

You will manage an insights team of two, drive consumer-centric plans, and collaborate across geographies to fuel demand and long-term growth while contributing to AOP and strategic plans.

Formación

• Bachelor's Degree in a relevant field required.
• Master’s Degree in a relevant field; MBA or MS will be a strong plus.
• 7-10 years of proven functional experience in Insights, Consumer Research, Analytics, and Strategy.
• Proven expertise in both qualitative and quantitative consumer research techniques.
• Strategic mindset with the ability to integrate consumer insights into broader business strategies that drive growth.
• Exceptional communication and influencing skills with the ability to tell a story and present to senior audiences.
• Critical thinking and problem-solving abilities with a strong analytical mindset.
• High commercial savviness with the ability to partner with senior leaders in strategic decision making.
• Proven leadership experience, including mentoring and developing team members.
• Ability to adapt quickly in a dynamic, rapidly changing environment.
• A collaborative team player who takes accountability for results.

Responsabilidades

• Define and lead long-term consumer and category growth with a multi-year learning plan.
• Drive a consumer-centric culture across the organization for plans and budgeting.
• Translate insights into strategies delivering growth, LT profitability, and market share.
• Lead research to enable commercial unlocks based on consumer understanding.
• Oversee content insights generation and testing; align briefs with brand voice.
• Deploy insight programs to validate communications and innovation plans.
• Foster agile, innovative thinking based on consumer/category insights.
• Develop capabilities for market intelligence using trends and tech.
• Partner across functions/geographies to advocate for NA consumer needs.
• Mentor two direct reports and cultivate a learning-driven culture.

Conocimientos

Insights leadership

Qualitative research

Quantitative research

Strategic thinking

Communication

Analytical mindset

Commercial acumen

Team leadership

Adaptability

Collaboration

Educación

Bachelor's degree

Master's degree (MBA/MS)

Descripción del empleo

PepsiCo is seeking a dynamic Consumer and Shopper Insights leader to join our North America marketing team from the Purchase, NY HQ. You will identify growth opportunities by partnering with business leaders and develop insights-driven commercial unlocks, leveraging global capabilities for agile trend spotting.

You will manage an insights team of two, drive consumer-centric plans, and collaborate across geographies to fuel demand and long-term growth while contributing to AOP and strategic plans.