Strategic Group PMM — B2B Payments

Affirm; Miami (FL); Remote; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage and family benefits

Monthly stipends for tech and wellness

Flexible time off and holidays

Employee stock purchase plan (ESPP)

Job summary

Affirm is seeking a Group Product Marketing Manager to lead strategy and systems across the B2B product marketing organization. You will synthesize insights to shape shared strategy, strengthen merchant narratives, and guide GTM investments.

You'll establish frameworks for segmentation, planning, and measurement, and lead high-priority, cross-portfolio initiatives in discovery through commercialization. This senior IC role raises quality and impact across the team.

Qualifications

• 12+ years of experience in product marketing, product strategy, or a related field in B2B payments/fintech.
• Proven ability to influence senior leaders and align cross-functional teams.
• Strong storyteller who can translate complex products into clear narratives for executives and partners.
• Excellent strategic and business judgment with data-driven decision-making.
• Experience using data analysis and AI-enabled tools to inform priorities and actions.
• Ability to develop reusable frameworks for segmentation, GTM planning, launches, and measurement.

Responsibilities

• Develop and evolve the portfolio narrative and messaging across channels.
• Establish rhythms for planning, forecasting, launches, and strategic client opportunities.
• Equip Revenue teams with messaging, tools, training, and proof points.
• Lead Client Advisory Board and merchant feedback loops to set product priorities.
• Own high-priority, ambiguous opportunities such as partnerships or new markets.
• Model affirm’s values and foster inclusive collaboration across teams.

Skills

Product marketing

Strategy development

Storytelling

Leadership

Analytics

AI fluency

SQL

Dashboards

Job description

Affirm is seeking a Group Product Marketing Manager to lead strategy and systems across the B2B product marketing organization. You will synthesize insights to shape shared strategy, strengthen merchant narratives, and guide GTM investments.

You'll establish frameworks for segmentation, planning, and measurement, and lead high-priority, cross-portfolio initiatives in discovery through commercialization. This senior IC role raises quality and impact across the team.