Senior PMM Lead - B2B Payments & Portfolio Strategy

Affirm; Minneapolis (MN); Remote; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage for you and dependents

Monthly tech stipends

Flexible time off

Employee stock purchase plan

Job summary

Affirm is seeking a Group Product Marketing Manager to drive strategy and systems across its B2B product marketing portfolio. You’ll synthesize merchant, market, and performance insights to shape shared strategy, narratives, and investments.

Lead cross-portfolio opportunities and establish scalable frameworks for segmentation, GTM, launches, and measurement. This senior IC role requires 12+ years in product marketing or related fields, strong analytical and storytelling skills, and a

Qualifications

• 12+ years in product marketing or related field.
• Experience in B2B payments/fintech, commerce, or platform businesses.
• Strong portfolio storyteller who can connect complex products to senior leaders, merchants, and partners.
• Excellent strategic and business judgment with ability to turn insights into priorities and investments.
• Proven ability to influence senior leaders and align across Product, Revenue, Partnerships, Analytics, and Marketing.
• Strong self-serve analytical skills; comfortable using SQL, dashboards, and AI-assisted analysis.

Responsibilities

• Own and evolve the portfolio narrative across affirm’s B2B products.
• Connect product and GTM teams; establish rhythms for planning, forecasting, launches, and opportunities.
• Equip Revenue teams with messaging, tools, training, and proof points.
• Lead Voice of the Merchant; run Client Advisory Board and merchant feedback loops.
• Lead high-priority initiatives like strategic commerce and new market launches.
• Model affirm’s values; foster inclusive collaboration and risk-taking across teams.

Skills

Strategic direction

Influence senior leaders

Narrative storytelling

Analytical skills

AI fluency

Tools

SQL

Dashboards

AI-assisted analysis

Job description

Affirm is seeking a Group Product Marketing Manager to drive strategy and systems across its B2B product marketing portfolio. You’ll synthesize merchant, market, and performance insights to shape shared strategy, narratives, and investments.

Lead cross-portfolio opportunities and establish scalable frameworks for segmentation, GTM, launches, and measurement. This senior IC role requires 12+ years in product marketing or related fields, strong analytical and storytelling skills, and a