Senior Group Product Marketing Manager - B2B Payments

Affirm; Phoenix (AZ); Remote; USD 195,000 - 280,000; Full time

Benefits offered by this job

Health coverage and benefits

Monthly stipends for tech setup

Flexible time off

Employee stock purchase plan

Job summary

Affirm is seeking a Senior Group Product Marketing Manager to own strategy and systems that drive product marketing excellence across the company’s B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape shared strategy, strengthen merchant narratives, and guide product and go‑to‑market investments.

You’ll establish frameworks and operating rhythms to improve segmentation, planning, launches, and measurement across teams, while leading a focused set of

Qualifications

• 12+ years of experience in product marketing, product strategy, or a related field.
• Strong portfolio storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partners.
• Exceptional strategic and business judgment. Turn insights into product priorities, business cases, and investment recommendations.
• Proven ability to influence senior leaders, resolve tradeoffs, and build alignment across teams.
• Strong self-serve analytical skills with SQL, dashboards, and AI-assisted analysis.

Responsibilities

• Own and evolve the portfolio narrative: Develop affirm’s merchant story, messaging architecture, and proof points.
• Connect product and GTM teams: Establish operating rhythms for alignment across planning, forecasting, launches, and client opportunities.
• Equip Revenue teams to tell the story: Turn the portfolio narrative into messaging, tools, training, and proof points.
• Lead Voice of the Merchant: Own Client Advisory Board and feedback loops to influence product priorities and go-to-market decisions.
• Lead critical initiatives: Own high-priority opportunities such as partnerships or new market launches.
• Be a culture carrier: model values, foster inclusive collaboration, and coach others to do their best work.

Skills

SQL

Dashboards

AI-assisted analysis

AI fluency

Storytelling

Strategic thinking

Tools

SQL

Dashboards

Job description

Affirm is seeking a Senior Group Product Marketing Manager to own strategy and systems that drive product marketing excellence across the company’s B2B organization. You’ll synthesize merchant, consumer, market, and performance insights to shape shared strategy, strengthen merchant narratives, and guide product and go‑to‑market investments.

You’ll establish frameworks and operating rhythms to improve segmentation, planning, launches, and measurement across teams, while leading a focused set of